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Our strategy

ABB’s strategy is focused on organic growth, with an eye toward acquisitions that build our capability and global footprint within our core businesses of power and automation. 

As one of the world’s premier engineering companies, ABB historically has also placed a strong emphasis on research and development.  This continues to drive our business today.



ABB's mission has four components that underpin our strategy and continue to drive the company’s success.

Improve performance in productivity, reliability and efficiency

Drive innovation with a sustained commitment to R&D

Attract talent with a diverse global workforce and opportunities for advancement

Act responsibly in terms of environmental stewardship, social responsibility and business ethics


As one of the world’s leading engineering companies, we help our customers to use electrical power efficiently, to increase industrial productivity and to lower environmental impact in a sustainable way. Power and productivity for a better world

Mid-term strategy

ABB reviews and updates its strategy every five years. The current mid-term strategy for the years 2011-2015 was presented in November 2011.  

Customer events

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