APW has always been an event focused on our customers, building connections between attendees and our engineers, providing hands-on training, and learning about their needs directly. It has also been a key networking event for peer-to-peer learning and to share insights from one industry to another.
As ABB and the APW event continue to evolve, we will further strengthen our customer-first approach and help meet your needs beyond power and automation. This is why, starting this year, APW will be renamed as ABB Customer World.
We will keep the same great networking and learning events but showcase more ways to navigate the increasingly interconnected world and use industrial digital technology to outperform.
Our fundamental drive is to help customers move forward and compete effectively in today’s volatile business environment - our experience is that the best way to do this is by working closely together with our customers and partners. APW, under the new name ABB Customer World, will be a big part of making that happen.