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Taking control: The case for system upgrades

Power generation track

Control systems form the central nervous system of any power plant. Today’s systems offer significant advantages, but making the case for an upgrade can still be challenging.

We’ll look to real-life examples for guidance, and we’ll talk about some of the big drivers behind the business case like future regulatory issues and cybersecurity.


Mark Bitto

Mark is the Global Products Marketing Manager within Power Generation BU. 

In addition, Mark is actively involved with the Council of Industrial Boilers (CIBO) trade organization as ABB’s lead representative.  He is a career ABB employee, with over 29 years of experience with Harmony / INFI 90, System 800xA and Asset Optimization. Mark has held positions in product marketing, product management, industry marketing (specializing in industrial steam and utility), and systems engineering. 

Mark holds a Bachelor of Science degree in Chemical Engineering from The Ohio State University in Columbus, Ohio, USA and a Master in Business Administration from Cleveland State University in Cleveland, Ohio, USA.
Mark Bitto

Francisco Tacoa

Francisco M. Tacoa heads ABB’s Marketing for its North American Power Generation business.

Prior to this role, Francisco held several positions of increasing responsibility including sales, product management, and strategic marketing management at JDS Uniphase, Rockwell Automation, and Schneider Electric. He was a Global Director of Marketing and Product Management for a $420M product business before joining ABB. Francisco has also acted as an internal consultant for Siemens AG (Telecommunications Engineering R&D Group) and IBM Corporation (Websphere Software Marketing group).

Francisco has a Diploma in Electrical Engineering from Universidad Simon Bolivar (Venezuela), an MBA from Duke University (North Carolina), and a Certificate in Management from Harvard University (Massachusetts).
Francisco Tacoa

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