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Marketing and Sales

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Understand and partner with our customers

From $10 switches to $1bn offshore transmission links, we sell some of the most advanced technology in the world.

We focus on helping our customers use electric power efficiently, increase productivity and decrease environmental impact.

In more than 100 countries, our 20,000 salespeople apply their technical know-how and commercial insight to understanding our customers’ complex needs and fueling the growth of our business.

Why ABB for Marketing and Sales?

As we continue to grow, thanks to our market-leading technology, there are significant opportunities for dynamic, energetic sales and marketing people to expand our market share in mature and emerging markets.

From power systems and robotics to low voltage products, the breadth of what we do offers a wide range of challenging roles, from selling complex, state-of-the-art systems to managing channel and distributor partnerships for more standard products.

Understanding the full potential of our technology and the trends in our markets is highly rewarding, while helping customers all over the world improve efficiency, save resources and reduce emissions gives our work a powerful sense of purpose.

The exceptional people you work with, the unique projects you tackle and the global scale of our business will give you the skills and experience you need to take your career to the next level.

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Career paths and development

There are three main career paths in Marketing and Sales. As your competencies and interests evolve, you can switch among them.

Sales support

On the entry-level you provide functional and technical support throughout the sales process, ensuring that internal and external customers have sufficient product and solution knowledge.

Depending on your preferences and skills, you may move even closer to the customer and be responsible for a specific segment or geographical area. Or you can choose to further develop your commercial and technical skills, specializing in bids and proposals or contracts before moving into a management role.


Starting your career in sales, you first build up your product and market knowledge, regularly visiting customers and developing relationships to achieve your sales targets.

As an account manager, you focus on growth, profitability and customer satisfaction to develop one or more strategic accounts over the long term, coordinating sales efforts of the business unit and troubleshooting customer problems.

Sales managers are responsible for business planning as well as leading and developing their teams to drive profitable growth and maximize cooperation among our divisions.


When starting in Marketing, you gather and analyze competitive intelligence, identifying gaps or opportunities for growth for new and existing products and services.

As you develop your skills and experience, a number of options are available: You can move into Business Development, into a product manager role that allows you to manage the full life cycle of your product range, or you can focus on Marketing Communications, working with our external partners to manage campaigns.

Professional qualifications

We depend on your growth and development because the more you make of your talent, the better we do as a company. So, in addition to the personalized development plans we agree on with all our employees, we also support you if you wish to obtain a certain professional qualification.

As long as there is a clear business need, we help you prepare for external certification programs with leading bodies.

Alternative career possibilities

Career flexibility is a key ABB principle. We always try to support you when your interests and priorities change, helping you move between countries, divisions, business units and functions. It is one of the main advantages of working for a truly global business with a very broad portfolio of products and services.

Depending on your skills and interests you can take your career to other areas, such as: Project Management, Supply Chain Management, Finance and Business Control, Operational Excellence and Quality, and General Management.

What we look for

Marketing and Sales profile

  • Passion for sales, and working with customers and technology
  • Desire to win deals and establish sustainable business partnerships
  • Drive to exceed customer expectations by focusing on solutions and a big-picture view
  • Ability to communicate and present effectively to different stakeholders

Find out more