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Marketing and Sales

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Understanding and partnering with our customers

From $10 switches to $1bn offshore transmission links, we sell some of the most advanced technology in the world.

We focus on helping our customers use electric power efficiently, increase productivity and decrease environmental impact. In more than 100 countries, our 20,000 salespeople apply their technical know-how and commercial insight to understanding our customers’ complex needs and fueling the growth of our business.

Marketing and Sales at ABB:

As we continue to grow, thanks to our market-leading technology, there are significant opportunities for dynamic, energetic sales and marketing people to expand our market share in mature and emerging markets. We analyze the latest market trends and, together with our customers, develop tailor-made solutions.

From power systems and robotics to low voltage products, the breadth of what we do offers a wide range of challenging roles – from selling complex, state-of-the-art systems to managing channel and distributor partnerships for more standard products. This makes for a challenging and varied everyday working life, both in marketing and sales.

Do you want to use your know-how to help us to increase our sales? We offer you the working environment you need to take your career to the next level.

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Career paths, development and qualifications

There are three main career paths in Marketing and Sales. As your competencies and interests evolve, we encourage you to switch among them.

Sales support

As a sales support employee you start off your career by providing functional and technical support throughout the sales process, ensuring that internal and external customers have sufficient product and solution knowledge. 

As you advance, your skills and interests may evolve. Depending on your preferences and experiences, you may move even closer to the customer and be responsible for a specific segment or geographical area. Or you can choose to further develop your commercial and technical skills, specializing in bids and proposals or contracts before moving into a management role.


Starting your career in sales, you first build up your product and market knowledge; this includes regularly visiting customers and developing relationships to achieve your sales targets.

As an account manager, you focus on growth, profitability and customer satisfaction to develop one or more strategic accounts over the long term. You coordinate sales efforts of the business unit and troubleshoot customer problems.

Working as a aales manager, you are responsible for business planning as well as leading and developing your team to drive profitable growth and maximize cooperation among our divisions.


When starting in Marketing, you gather and analyze competitive intelligence, identifying gaps or opportunities for growth for new and existing products and services. As you develop your skills and experience, a number of options are available: You can move into Business Development, into a product manager role that allows you to manage the full life cycle of your product range, or you can focus on Marketing Communications, working with our external partners to manage campaigns.

Alternative career possibilities

Career flexibility is a key ABB principle. We always try to support you when your interests and priorities change, helping you move between countries, divisions, business units and functions. It is one of the main advantages of working for a truly global business with a very broad portfolio of products and services. 

Depending on your skills and interests, there would be opportunities in such areas as project management, finance, operational excellence or supply chain management.

Marketing and Sales profile

A career in Marketing and Sales at ABB is the right choice if you:
  • are dedicated to sales and to establishing sustainable business partnerships with customers.
  • have a solution-oriented mindset and see the bigger picture.
  • take initiative.
  • have a basic understanding of technology.
  • communicate and present effectively to different stakeholders.

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