Global Business Unit Marketing Manager

Global Business Unit Marketing Manager

The offer has expired.

You, as a Global Business Unit Marketing Manager, will be a part of the Industrial Automation (IA) division and will be based in Dubai, UAE. The Industrial Automation (IA) division delivers integrated solutions for control, plant optimization, and industry-specific application knowledge and services to help process industry customers worldwide to meet their critical business needs in the areas of operational profitability, capital productivity, risk management and global responsibility. These industries include oil and gas, power, chemicals and pharmaceuticals, pulp and paper, metals, cement, minerals, marine and turbocharging. You will define and implement the global marketing strategy. Proactively manage the global marketing action plan to both achieve the key qualitative and quantitative targets in a profitable way, and ensure customer satisfaction.


•Strategy :Responsible for creating, planning and implementing the global marketing strategies for BU Power Generation and Water the assigned area in accordance with the ABB /Division marketing and sales strategy and budget. Produces action plans to deliver the agreed strategy and budgets.
•Targets: Defines global marketing targets and ensures these are achieved for Marketing. Proactively anticipates changes in market direction and facilitates appropriate remedial action.
•Business intelligence: Identifies all existing and new strategic segments and business opportunities based on analysis, globally defining strategy/business plans for each, and coordinating the relevant teams.
•Marketing activities: Responsible for the BU portfolio global marketing, industry segment marketing, and both strategic and tactical marketing plans to support the local organization.

Ensures the markets globally are well monitored by developing and maintaining efficient marketing tools and implementing coordinated marketing analyses and activities.
•Competitor intelligence : Collaborates globally to oversee preparation of competitor analyses ranging from full profit and loss account (P&L) and main financial data to company profile and net sales analysis.
•Risk: Responsible for minimizing the risks regarding the agreements/prices across customers/countries.
•Processes: Defines quality metrics for global marketing initiatives. Reviews and evaluates results upon completion of the activities. Reports timely all required analysis and reports to the Global Marketing & Sales Manager.
•People leadership and development: Ensures (with BU Management team & HR Manager support) that the area of responsibility is properly organized, staffed, skilled and directed. Coaches, motivates and develops direct and indirect subordinates within HR policies. Drives and ensures know-how sharing and cross-collaboration.


•8-10 years of experience in similar position
•Strong marketing and sales background in automation and electrical systems of power generation and water markets
•Strategic thinking, competence in analyzing and managing complex project
•Solid connections to high levels in client organization
•Strong communication skills
•Good team player
•Confident and dynamic personality.
•Strong creative outlook

Additional information

Please note: ABB reserves the rights to withdraw this job publication at any given time.

Dubai, Generic, Utd.Arab Emir.
Contract type:
Business unit:
Business Unit Power Generation
Date posted:
Job function:
Publication ID:

ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids, serving customers in utilities, industry and transport & infrastructure globally. Continuing more than a 125-year history of innovation, ABB today is writing the future of industrial digitalization and driving the Energy and Fourth Industrial Revolutions. ABB operates in more than 100 countries with about 132,000 employees

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