Strategic Marketing Manager -Middle East & Africa

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Basic Info

Dubai, Generic, Utd.Arab Emir.
Job type
Top Management / Executives

ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids, serving customers in utilities, industry and transport & infrastructure globally. Continuing more than a 125-year history of innovation, ABB today is writing the future of industrial digitalization and driving the Energy and Fourth Industrial Revolutions. ABB operates in more than 100 countries with about 132,000 employees

You as a Strategic Marketing Manager - Middle East & Africa will be a part of the Power Grids division which is a global leader in turnkey power projects and will be based in Dubai, UAE. The Power Grids division delivers solutions across the power value chain. This includes system solutions for power generation, transmission technologies, substations and distribution technologies for network management. You will develop a comprehensive growth strategy in the geography/sector and establish deep multi-year relationships with customer C-suite & key decision makers.

Your responsibilities

Your main responsibilities will include:-

(1). Geography / Sector Sales Strategy.
Define and implement strategies to maintain and attain new markets for growth in the geography/sector. Identify PIE opportunities and possibilities of cooperation & partnerships. Identify growth opportunities, define strategy, outline aspirations and assign resources for implementation. Develop and maintain action plan for how to achieve targets as well as coordinating action planning across functions and units.

(2). Market Coverage & Early Identification of Business Opportunities
Organize proper market coverage and go to market for early engagement and organize capabilities to cover all channels and markets (existing and new ones). Ensure general capabilities to cover the geography/sector and resourcing of key opportunities in the business area responsible (country heat maps). Get involved in business opportunities in an early stage to influence solutions and build relation to key decision makers together with account managers.

(3). Customer Relations
Build and maintain strong long-term relationships with customer supporting Account Managers and developing relationships with C-suite. Provide high level guidance on definition & execution of account plans. Provide high level support during contract execution to secure customer satisfaction.

(4). Market Intelligence
Have a deep understanding of market developments, projects, emerging opportunities, changes in regulation / market dynamics and current/future technology needs.

(5). Portfolio Development
Together with product managers, define and maintain cross BU’s technology roadmap in the sector, address white spots, buildup and consolidate sector domain knowledge, address standardization and other technical bodies, provide strategic inputs to the R&D organization.

(6). Communication.
Position ABB as a technology leader in the sector and support lead generation through industry events, associations and forums, social media, media relations and other marketing collaterals.

(7). Collaboration
Ensure the development of a proper network throughout the BUs, local sales units, account managers, factories service and engineering centers to assure an organized collaboration to cover the geography/sector. Work with the line organization to ensure cross-BU collaboration, mobilize global pool of resources (e.g., product specialist, systems engineer) and Alliance partners to consistently define offerings and go to market plans.

Your background

Ideally you should have a marketing or/and engineering degree with 8+ years of experience in a similar role/industry.
You should be able to lead and manage regional teams to yield a successful outcome. Strong communication skills and negotiation skills is required.

More about us

Please note: ABB reserves the rights to withdraw this job publication at any given time.

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