Product Marketing Specialist

Product Marketing Specialist

The offer has expired.


This position is responsible for the implementation of product marketing strategies for assigned products to meet business objectives and in line with related global product strategy. The PMS will implement all marketing activities and support the Sales organizations in driving sales and achieving the required growth.

• Implements the local go-to-market product marketing strategy, including definition and communication of product value positions and product positioning in accordance with the global product marketing strategy.
• Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed.
• Executes annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares business plans focused on business development for a defined market.
• Coordinates market analyses with Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.
• Oversees sales execution for assigned products by providing relevant materials and guidance to Sales team(s).
• Support the Sales organization with identifying specific customer types and applications and providing technical support for products and /or power systems in order to influence related Specifications.


• 5-10 years in Electrical Industry
• Min of 5 years on a Sales and/or Marketing team
• Successful completion of a Technical Degree
• P.Eng. Degree not mandatory but considered as a differentiator
• Product management and/or marketing knowledge an asset
• Demonstrate effective communication skills
• Strategic thinker
• Customer focus oriented
• Technical and analytical
• Willingness to learn
• Fluent in English (spoken and written)
• Fluent in French (spoken and written), preferred
• Motivated, self starter, able to work independently
• Proficient with Microsoft office products
• Team player with strong customer focus
• 5 to 10 years of Sales and/or Marketing Experience with demonstrated track record
• Minimum 5 years of experience in technical sales/marketing capacity
• Undergraduate Technical Degree required

Additional information

ABB is an Employment Equity Employer and values a diverse workforce. ABB will provide reasonable accommodation to applicants with disabilities. In support of our Employment Equity Program, women, aboriginal people, members of visible minorities, and/or persons with disabilities are encouraged to apply and self-identify in the application process. We also offer a stimulating work environment, competitive salaries and a complete benefits package.

ABB is prepared to act on requests for disability accommodations that might be required to allow any disabled person to access our facility. Please advise us if any attending person requires/requests some specific form of disability accommodation.

The masculine form is used as neutral gender and includes men and women.

Calgary, AB, Alberta, Canada
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Distribution Solutions
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ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids, serving customers in utilities, industry and transport & infrastructure globally. Continuing a history of innovation spanning more than 130 years, ABB today is writing the future of industrial digitalization with two clear value propositions: bringing electricity from any power plant to any plug and automating industries from natural resources to finished products. As title partner of Formula E, the fully electric international FIA motorsport class, ABB is pushing the boundaries of e-mobility to contribute to a sustainable future. ABB operates in more than 100 countries with about 135,000 employees.

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