Product Marketing Specialist

Product Marketing Specialist

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• Plans and implements the local go-to–market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy and local division go to market strategy.

• Ensures achievement of established targets, through oversight and definition of improvement actions as needed. Focuses on achievement of Total Demand Orders, Growth Margin %, Net Price Variance, Inventory Turn on Finished Goods, and Requested On-Time Delivery.

• Collaborates to develop and implement annual marketing plan in conjunction with relevant Business Units/Product Groups. Supports the preparation of business plans focused on business development for a defined market. Evaluates product and market opportunities and decides appropriate activities in line with the strategy. Facilitates opportunities across local Divisions and local Business Units where appropriate.

• Ensures profitable business growth in Canada. Ensures a balanced growth through all product lines/PGs/BUs. Creates demand through technical support, promotion, providing solutions and a value base selling approach. Supports implementation of the business unit market pricing policy.

• Provides sales tools, product promotion, application and technical support to sales team.

• Builds and maintains strong relationships with new and existing customers to ensure ongoing customer satisfaction. Understands customer need in the market by visiting customers. Develops and implements product support and product training to ensure high customer satisfaction in cooperation with BU Global Marketing and Sales. Ensures the resolution of customer issues.

• Works together with Order Handling team and Logistics team to ensure operational efficiency on inventory and customer satisfaction on delivery.

• Implements HSE and business compliance standards and regulations in the country in the area of responsibility. Personally lives the ABB values and Group standards.

• Implements and ensures compliance with global and local standards, rules, tools, policies and processes related to operations/project execution and shares functional best practices and lessons learned across the organization.


• BS/BA in marketing or engineering is required.
• Min. 10 years of experience in sales/marketing/product management is required.
• Experience in manufacturing sector (asset).
• Knowledge of electricity (asset)
• Strong analysis and problem solving skills.
• Strong communications skills both written and verbal; bilingual.
• Experience with customer relations via service, visits, relationships, etc. required.
• Available for travelling (25 to 30 % of time: North America)

Additional information

ABB is an Employment Equity Employer and values a diverse workforce. ABB will provide reasonable accommodation to applicants with disabilities. In support of our Employment Equity Program, women, aboriginal people, members of visible minorities, and/or persons with disabilities are encouraged to apply and self-identify in the application process. We also offer a stimulating work environment, competitive salaries and a complete benefits package.

ABB is prepared to act on requests for disability accommodations that might be required to allow any disabled person to access our facility. Please advise us if any attending person requires/requests some specific form of disability accommodation.

The masculine form is used as neutral gender and includes men and women.

Saint-Jean-sur-Richelieu, QC, Quebec, Canada
Contract type:
Business unit:
Business Unit Installation Products
Date posted:
Job function:
Product Management
Publication ID:

ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids, serving customers in utilities, industry and transport & infrastructure globally. Continuing a history of innovation spanning more than 130 years, ABB today is writing the future of industrial digitalization with two clear value propositions: bringing electricity from any power plant to any plug and automating industries from natural resources to finished products. As title partner of Formula E, the fully electric international FIA motorsport class, ABB is pushing the boundaries of e-mobility to contribute to a sustainable future. ABB operates in more than 100 countries with about 135,000 employees.

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