Product Marketing Specialist-Distribution Automation products, Doha, Qatar

Product Marketing Specialist-Distribution Automation products, Doha, Qatar

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You as a Product Marketing Specialist-Distribution Automation products will be a part of the Electrification Products division and will be based in Doha, Qatar. The Electrification Products division offers low- and medium-voltage electrical installations, including EV infrastructure, solar inverters, modular substations, distribution automation, switchgear, measuring and sensing devices, control products, including KNX systems designed to integrate and automate a building’s lighting, ventilation, heating, and security, wiring accessories, enclosures and cabling systems, data communication networks, and power protection. In this role, you will be responsible for product marketing of the distribution automation product line offered by the company. Based on the BU’s product line technology, as a specialist you will be responsible to adapt and customize product offers to fit market requirements. At the same time, based on the market requirement, standards and specifications, you will be required to coordinate with the factory to adapt the original product to make it suitable and competitive for the market and coordinate with feeder factories to make available the necessary certifications to meet local regulations and specifications. In addition to above, you will be responsible to obtain the product acceptance from local authorities , consultants, utilities and other taking care of all aspects needed to ensure efficient marketing of the LPBS products.


1. Competitive Intelligence:

Collect data and provide sound market and competitive intelligence analysis related to market and local/country trends. Participate with management to contribute to strategic plans, definition, and support relevant implementation.

2. Market Analysis:

Prepare analysis of internal sales, technical and financial data, and external market data. Interpret resulting data and make recommendations to marketing and sales management. Build sales analysis regarding channels, segments, geographic areas, customers, products, systems, and services. Inform the management of market research and analysis results that identify gaps or new opportunities for growth.

3. Product Lifecycle:

Manage new product launch and lifecycle from phase-in to phase-out. Coordinate and supervise the product road map. Define and oversee recovery plans as necessary.

4. Product Monitoring:

Oversee inventory levels and sales volumes on a regular basis to ensure ability to fulfill customer orders. Track and analyze product performance and trends in terms of volume and on time delivery.

5. Sales Support:

Ensure technical and commercial support to sales force for critical or special negotiations.

6. Marketing Plan:

Collaborate with internal marketing and sales teams to define the marketing plan, including marketing communication activities, training activities and sales initiatives.

7. Progress Review:

Extract and analyze data from sales/financial tools to measure effectiveness of current marketing activities and provides updates to management.

8. Tools:

Assist in the development of marketing tools to support marketing and sales teams. Trains sales personnel on proper use of sales tracking system (i.e. Prosales) and monitor ongoing data quality.


Ideally you should have a university degree in electrical engineering from a reputed institution with minimum 5 years’ of product marketing experience and an understanding of product management concepts. In depth knowledge of the distribution automation products (MV Automations products) is required. Good understanding of customer relationship and using concept-thinking to quickly engage ABB and panel builder, distributor or service teams to meet the requirements is required for this role.

You must be organized, analytical, inspiring, innovative, a decision-maker, possess a customer-oriented spirit and willing to work with variety of professionals with good spoken and written english skills.

Additional information

Please note: ABB reserves the rights to withdraw this job publication at any given time.

Doha, Qatar
Contract type:
Business unit:
EL Marketing and Sales
Date posted:
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ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids, serving customers in utilities, industry and transport & infrastructure globally. Continuing a history of innovation spanning more than 130 years, ABB today is writing the future of industrial digitalization with two clear value propositions: bringing electricity from any power plant to any plug and automating industries from natural resources to finished products. As title partner of Formula E, the fully electric international FIA motorsport class, ABB is pushing the boundaries of e-mobility to contribute to a sustainable future. ABB operates in more than 100 countries with about 135,000 employees.

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