Digital Lead Business Developer

Digital Lead Business Developer

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ABB is a pioneering technology leader that works closely with utilities, industry, transportation and infrastructure customers to write the future of industrial digitalization and realize value. ABB is currently looking for an experienced Business Developer to lead the regions application engineering business development and sales of transformer intelligence portfolio. This will include developing and implementing regional sales strategies, monitoring devices, developing the digitalization trend and securing the anticipated growth. This role covers Asia Pacific, including China.


Key responsibilities include:

• Adapt and roll out the global sales strategy and business development plan to drive Sensor and Monitoring sales in the region
• Identify with local factories and Front End early adopters for Digital Power Transformers and make a plan for pilots, generating business
• Develop and implement KPI’s and targets to track sales, providing visibility of prospects, quotations and orders
• Accountable for the delivering of overall sales
• Leadership of the Sensor and Monitoring line-up along with Digital Power Transformers to drive sales growth
• Coaching and training sales teams/ factories on transformer monitoring and digital Power Transformers
• Develop marketing and sales tools, and material as relevant in coordination with the product manager
• Encourage innovation within sales teams to maximize service sales opportunities
• Secure the anticipated financial impact of the growth initiative
• Undertake regular follow up and tracking of growth plan implementation, launching proactive steps to mitigate slippage
• Participate at key tradeshows and customer events, present technical papers at international associations


Successful applicants will possess:

• BS degree (Electrical Engineering)
• 5 years plus years of relevant industry experience associated with transformer businesses
• Strong technical skills
• Marketing experience will be highly regarded, to be able to bridge the technical teams to the marketing teams
• Excellent networking skills matured in a highly international organization, “leading by influence”
• Change management experience is a strong plus
• Intercultural sensitivity is required, with good communication skills in oral and written, with colleagues from multi-countries for assigned region
• International experience will be highly regarded, with a strong grasp of the English language
• Be willing to travel > 60% of his / her time

Additional information

What we offer you

ABB’s success is supported by a culture which rewards innovation and encourages new and unique ideas. Located in over 100 countries, we are a truly global company, and pride ourselves in cultivating a diverse and inclusive working environment.

ABB is committed to providing our employees with equal opportunities to:
• Receive competitive packages, excellent development programs, and the ability to work on projects that are making a real difference to the world around us
• Work alongside, and learn from professionals at the forefront of their careers
• Challenge yourself, expand your horizons and grow in your professional career through on the job and external training
• Become part of a team which proactively supports diversity and inclusion

ABB’s approach to digitalization spans advanced digital design tools such as Trafostar and digital manufacturing capabilities up to expert services on a strong foundation of cyber security. ABB aims to offer a full portfolio of smart transformers, providing value added insights for informed maintenance decisions, increased profitability and minimized outage risk.

Singapore, Singapore, Singapore
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ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader in power grids, electrification products, industrial automation and robotics and motion, serving customers in utilities, industry and transport & infrastructure globally. Continuing a history of innovation spanning more than 130 years, ABB today is writing the future of industrial digitalization with two clear value propositions: bringing electricity from any power plant to any plug and automating industries from natural resources to finished products. As title partner in ABB Formula E, the fully electric international FIA motorsport class, ABB is pushing the boundaries of e-mobility to contribute to a sustainable future. ABB operates in more than 100 countries with about 147,000 employees.

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