Global Marketing Specialist

Global Marketing Specialist

Hakuaika on päättynyt.

This position combines strategic and operative tasks. As Marketing Specialist you will cover two areas of marketing: In your dominant role as Global Marketing Specialist you are supporting initiative leaders and product managers with your market and customer need's analysis. You will conduct high granularity market analyses in cooperation with BU/PG Marketing and Sales for existing and potential products. In the role as global marketing specialist you are leading the development of marketing materials and content and are coordinating the marketing activities with the Div/BU Marcom organisation.

Tehtävät :

Global Marketing Specialist
- Guide, coordinate and support product managers, initiative leaders and Product Group M&S functions to:
o develop granular market and competitor intelligence (on application / country / product granularity) in cooperation with Sales, BU and other PGs
o get systematic identification of customer needs as a basis for positioning and value proposition creation on a granular level
- Work closely with LSU and develop their market understanding / market baselining capabilities and help to identify and verify key opportunities within

Communication Specialist
- Coordinating the development of marketing communication content in cooperation with Product Line and Product Managers, Segment Sales and Marcom
- Creation, coordination and distribution of support materials to Local Sales Units with Sales, Business Units and other PGs


- Bachelor/Master or equivalent in Marketing, Strategy with a sound technical understanding
- Profound knowledge of B2B industry markets with multi-channel approach
- Intercultural experience and ability to work in an international environment
- Several years of relevant professional experience in a similar position
- Self-initiative, solution-oriented way of working, customer- oriented mindset
- Independent and quality oriented as well as able to convince and inspire
- Very good command of English (C1) skills both written and spoken


This position can be based in Helsinki, Turgi, Ladenburg, or other locations where ABB has a strong presence.

ABB is able to offer you an interesting role within a highly motivated team, together with open communication structures. On the basis of a personal, practice-oriented introduction program supported by your team colleagues, you will be given the opportunity to acquire the confidence needed to work independently as well as be a constructive member of an inclusive team within your assigned area.
ABB is also able to provide a wealth of opportunity for personal development once you have completed your introduction period, the aim being to assist you in attaining your career goals. Personalized development programs with targeted training measures will help you to enhance your skills on a continuous basis.

Interested in joining our team? If so, we look forward to receiving your full application (motivation letter, CV, references) only via our online careers tool. A better world begins with you at

ABB Switzerland Ltd
Hanspeter Müller
Talent Partner
+41 792948257

Helsinki, Suomi
Työsuhteen tyyppi :
Liiketoimintayksikkö :
Business Unit Drives
Julkaisupäivämäärä :

ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids, serving customers in utilities, industry and transport & infrastructure globally. Continuing a history of innovation spanning more than 130 years, ABB today is writing the future of industrial digitalization with two clear value propositions: bringing electricity from any power plant to any plug and automating industries from natural resources to finished products. As title partner of Formula E, the fully electric international FIA motorsport class, ABB is pushing the boundaries of e-mobility to contribute to a sustainable future. ABB operates in more than 100 countries with about 135,000 employees.

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