In the middle of the woods of the Småland-region in Sweden, Elmia Wood is held every fourth year. The fair, that is the world´s largest, attracts more than 50 000 visitors. Along the 2,5 kilometer path, nearly 500 exhibitors show their products.
“It´s a unique fair in many ways”, says Johan Lövgren, who is project manager at Elmia Wood. “The shear size of the area, but also the location where visitors can try-out the products in its right environment. The fair has become a natural meeting point for everybody in the industry and visitors come from all over the world”.