ABB recently hosted its largest global Process Automation Partner Conference of the year, bringing together top-performing channel partners from around the world. Held on February 19-20 in the United Arab Emirates, the event provided a platform to explore emerging technologies, market trends and business growth while also recognizing outstanding partner achievements.
Under the theme ‘Shared Vision, Endless Opportunities’, the two-day event featured expert-led discussions on growth opportunities, artificial intelligence, industry challenges, sustainability, digitalization, collaboration and market dynamics.
Expertise & Demo Hub
A major highlight of the event was the Expertise & Demo Hub, an interactive space featuring 17 booths and expert areas, each offering hands-on demonstrations of ABB’s cutting-edge portfolio. Attendees had the opportunity to explore the latest process automation capabilities, including the ABB Ability™ System 800xA®, Freelance DCS, UNITROL® 1000 Series, multi fuel flame scanners, digital solutions on sustainability and integrated operations, and services plus vertical solutions for sectors such as water and wastewater, chemicals and life sciences, food and beverage, metals, cement and mining.
Honoring outstanding partners
One of the most anticipated moments of the conference was the awards ceremony – during which 11 channel partners were recognized for stand-out performance in areas such as contribution to major projects, delivering high order volumes, achieving significant wins in the energy transition, demonstrating outstanding customer service under challenging circumstances and breaking into new industries.
This year’s award winners play a critical role in delivering value to customers worldwide. Details are outlined below:
| Category | Company | Country |
|---|---|---|
| Rocket Surge | Unique Industrial Solutions | India |
| Energy Transition Hero | GEST Ölçüm & Otomasyon | Turkey |
| Rookie of the Year | IMHOSYS | Egypt |
| Upgrade Ace | MadoX Technologies | Malaysia |
| Breakthrough Win | Nextreme Measurement & Control Systems | United Arab Emirates |
| Resilient Champion | Rejlers | Sweden |
| Distruptive Force | AUTIOT Engineering & Consulting | India |
| Leap Forward | EEC Energy | Saudi Arabia |
| Commitment Star | Step Solutions | Norway |
| Challenger Superstar | NNE | Denmark |
| Pinnacle Performer | Høglund | Norway |
Group photo taken during ABB Process Automation Partner Conference 2025 
AUTIOT Engineering and Consulting won Disruptive Force Award 
EEC Energy won Leap Forward Award 
GEST Ölçüm & Otomasyon won Energy Transition Hero Award 
IMHOSYS won Rookie of the Year Award 
MadoX Technologies won Upgrade Ace Award 
Nextreme Measurement & Control Systems won Breakthrough Win Award 
NNE won Challenger Superstar Award 
Rejlers won Resilient Champion Award 
Step Solutions won Commitment Star Award 
Unique Industrial Solutions won Rocket Surge Award
Reflecting on the success of the 2025 conference, ABB Head of Global Partner Business - Process Automation, Wissam Assaf said: “Seeing so many passionate partners come together to address our industries' unique challenges and opportunities, share best practices and build relationships was inspiring. My favorite moments were recognizing the above-and-beyond performance of our partners and the debut of our Expertise and Demo Hub, which was well received by attendees. This year’s event was also marked by the courage and insight of our partners, who stepped on stage to share their success stories, challenges and key learnings.”
