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ABB signs partnership agreement with Singer Group

Partnership to simplify and improve customers’ access to turnkey technology solutions for electric vehicle charging infrastructure

ABB has signed a third party channel agreement with Singer Group Ltd (Singer) in New Zealand for them to provide unique turnkey solutions for ABB’s EV charging infrastructure, and deliver on service requirements for ABB’s UPS products and solar inverters. 

Established in 1953, New Zealand owned and managed Singer has built a strong reputation as a trusted provider of services to the electrical industry. Growing from being an Auckland CBD electrical contractor specialising in high rise office tower and apartment project delivery, Singer has evolved its service offering to cover construction, maintenance and automation services for various industries.

Singer will deliver services for ABB’s electric vehicle (EV) charging portfolio in New Zealand which include site inspection, procurement, supply, installation, commissioning and ongoing maintenance. As a channel partner, Singer will also serve as a certified service provider for ABB’s single- and three-phase uninterruptible power supply (UPS) products, and solar inverters.

Ewan Morris, ABB’s Managing Director in New Zealand, said the partnership demonstrates the power of collaboration and how this can support the market and customers: “ABB’s partnership with Singer demonstrates a winning combination of extensive product portfolio and technical expertise; and detailed knowledge of industries and applications, project experience, and local market presence”.

Through the channel partnership, ABB aims to simplify customers’ access to the extensive range of electrification products (EP) including low- and medium-voltage products, solar inverters, UPS and power conditioning products and EV charging infrastructure.

“Our partnership with ABB aligns Singer with a product market leader and further strengthens our service offering. ABB and Singer will mutually support each other to serve customers better and grow the market.  Together we are stronger by being able to offer turnkey electrical solutions unmatched in the NZ market,” Singer Group’s Managing Director Jeff McLaren said.

Singer Group Ltd’s Managing Director Jeff McLaren (left) and ABB’s EP Local Sales and Marketing Manager Chris Thomas seals partnership with a handshake

Through its extensive ABB AbilityTM enabled EV charging infrastructure offering, ABB lays the foundations for a future of smarter, reliable, and emission-free mobility. ABB AbilityTM is the company’s unified, cross-industry digital capability — extending from device to edge to cloud — with devices, systems, solutions, services and a platform that enable customers to know more, do more, do better, together.

ABB is helping drive the EV transportation revolution by designing, building and maintaining the infrastructure and laying the groundwork for electric vehicles. ABB offers a total solution from compact, high quality AC wallboxes to reliable DC fast charging stations with robust connectivity and innovative on-demand electric bus charging systems.


ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids, serving customers in utilities, industry and transport & infrastructure globally. Continuing a history of innovation spanning more than 130 years, ABB today is writing the future of industrial digitalization with two clear value propositions: bringing electricity from any power plant to any plug and automating industries from natural resources to finished products. As title partner of Formula E, the fully electric international FIA motorsport class, ABB is pushing the boundaries of e-mobility to contribute to a sustainable future. ABB operates in more than 100 countries with about 135,000 employees.

For more information please contact:

Tracey Paver
Phone: +64 21 485771


ABB Limited
83 Grafton Road
Auckland, New Zealand 1010