ABB at Industrial Transformation Asia-Pacific



22 OCT 2019, Hall 2 Workshop B


Creating the Winning Formula for Digitalization

As title partner of the ABB FIA Formula E Championship, ABB is pushing the boundaries of e-mobility to ensure a more sustainable future. The strong focus on sustainable and ecological development was a decisive factor for ABB in entering the partnership. But the partnership has also taught us a lot about agility and collaboration – values that can benefit industrial players. We will take our learnings from the race-track and share it with participants in this workshop where Markus will serve as the ‘firestarter’ for a panel discussion and thereafter will have break-out sessions where participants will be grouped based on their industries for an in-depth strategy discussion.

Workshop presenter:
Markus Brettschneider, Head of Marketing & Sales, Industrial Automation and Head of Global Account Management, ABB

Markus Brettschneider leads marketing and sales for ABB’s Industrial Automation business and is also head of global account and segment management. He joined ABB in 2016 to lead the company’s growth in the food and beverage industries. Prior to ABB, he worked as a Managing Director at one of the world’s largest dairy companies steering the business units he was responsible for to profitable growth. He has lived and worked across Europe, Asia and the United States. He began his career working in the medical device industry, working in Switzerland and Japan. Markus holds a Bachelor of Business Administration from Germany and a MBA from Scotland.

Select region / language