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The top 10 reasons to become an ABB authorized value provider

Our Value Provider Program enables you to achieve countable benefits while sharpening your competitive edge by using ABB substation automation products. As a result, you can serve your customers better, quicker and more efficiently. Here are 10 facts why you should be part of the ABB program:

1. Strong ABB brand recognition


Profit from the ABB brand as your door-opener when it comes to business. Reliability, service and high quality products are just some reasons to be mentioned here.

  • Preferred vendor for many end-customers
  • Global frame agreements with both global end customers and OEMs
  • Local frame agreements
  • Proud of being associated with ABB brand
  • Less time for persuading, more time to business development
  • "When I call a customer, they always have time to listen to my ABB offering – half of the selling job is already done"

2. The most comprehensive product portfolio

The most comprehensive product portfolio

ABB’s complete substation automation product portfolio meets the individual market and customer requirements at any time.

  • Complete product portfolio for all needs
  • Products available for the whole power range required in the market
  • Saving time – One Stop Shop

3. High quality products, services and support

High quality products, services and support

Benefit from ABB’s strong service and support capabilities with our range of solutions tailored to your needs.

  • Proud to sell the first class products and services
  • Proud to provide the latest technology products and solutions
  • Less headaches due to reduced risk

4. Large installed base

Large installed base

Many years of experience, in almost every part of the world, contributed in ABB becoming a market leader in substation automation products.

  • The number of installed ABB products is counted in millions
  • Their service sales potential is huge and ever growing
  • Large installed base serves as long term reference for new sales
  • Existing installed base = potential service sales
  • Faster and correct support to customers with correct information

5. Extensive industry and application knowledge


From distribution to transmission, transportation & infrastructure solutions, oil & gas solutions to renewables – We are experienced in your specific application area.

  • Huge number of references
  • Opportunity to deepen your knowledge in your focused business area
  • Time and money saved by having an easy access to ready made support material
  • Confidence in presenting already proven solutions to customers
  • Ability to pursue more business opportunities

6. Top class local support

Top class local support

We support you with all our global know-how and expertise. And together with your local market knowledge we are on the right track to convince our customers together.

  • Local ABB office in your country with professionals supporting you
  • Contact persons for different functions clearly defined in the business plan
  • ABB helps you with your sales efforts - Common customer visits and sales leads from ABB

7. Dedicated training based on business needs

Dedicated training based on business needs

We offer you dedicated training about our ABB technology. Learn from our experts and improve your selling competence with our training programmes

  • Webinars
  • Road shows and other events
  • Expert Training Days
  • Improved competence guarantees better selling confidence
  • Better understanding of new sales opportunities

8. Loyalty and openness in dealing with partners

Loyalty and openness in dealing with partners

Become part of the ABB family and profit from the long-term partnership, the quick accessibility and the availability around the clock.

  • Long term partnership focus
  • ABB wide ABB Value Provider Program
  • Harmonized way of working with channels
  • Business planning with all network members
  • 24/7 access to sales, support, service and engineering information in the Partners Portal
  • Reliable long term partnership

9. Focus on integrity and responsibility

Focus on integrity and responsibility

We as ABB focus on integrity and responsibility and this will be valid also for you.

  • Code of conduct; How we help our customers to succeed
  • ABB’s business principles:
    • Responsibility
    • Respect
    • Determination
  • ABB trains every employee at every location around the world – continuously
  • Confidence in doing business with reliable partner
  • Good reputation guarantees trouble free business

10. Visibility as an ABB authorized value provider

Visibility as an ABB authorized value provider

Benefit from being an ABB Authorized Value Provider in Substation Automation Products and the visibility you gain as an ABB partner.

  • Joint marketing campaigns
  • Global marketing campaign
  • Local marketing
  • Local events
    • Fairs
    • Product launches
  • New potential customers find you at ABB web sites
  • New customers feel confident contacting and trusting you since you are presented as an ABB authorized, recommended contact of sales and services
Interested in hearing more about becoming an authorized value provider?

Get to know more

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