Successful launch of Zenit & Step – switch and socket ranges in Thailand

ABB Thailand has recently launched Zenit and Step – switch and socket ranges in October 2015. They were very well received by customers who attended the launching party on Thursday, 15th October at AETAS Lumpini Hotel, Bangkok.

More than 40 years of serving Thai customers in Utility, Industry and Transport & Infrastructure sectors, ABB Thailand has been delivering products and services to the electrical industry from generation, transmission, and distribution to energy users all over the country. With over 1,000 employees and seven offices and factories in strategic locations, ABB Thailand is committed to provide comprehensive power and automation technologies with highest integrity to customers.

With the Next Level Strategy, ABB Thailand has decided to expand its product offering further to building segment and launched Zenit and Step – switch and socket ranges to the Thai market. Both ranges, designed and produced in Spain, provide Thai customers with modern design, trendy finishes to enhance aesthetics of buildings interior, and high quality products. They were designed under ISO 14006 Environmental management systems – Guidelines for incorporating Eco-design to reduce their impact on the environment. Beautiful and elegant aesthetics, automatic connection for faster installation and wide range of functionalities makes Zenit and Step very attractive options for users and designers.

Zenit range offers great flexibility with a comprehensive range of more than 60 functions including USB charger, motion detectors and sensors for Home and Building Automation System. Hotel applications such as card switches, DND/MUR switches and signals are also available. Customers can choose from four colors of insert – White, Anthracite, Silver, and Champagne and twelve colors and finishes of frame including Black Glass, White Glass, Stainless Steel, Wenge, Slate, Pearl White, Silk Black and Antique Steel.

Step range provides users with modern, bright and outstanding design with two colors of insert – White and Black and five colors of frame –White, Black, Silver, Champagne and Wenge.

Over 60 attendees from reputable Thai developers and interior design companies came to join the launching party. Guests were welcomed by Mr. Chaiyot Piyawannarat – Managing Director of ABB Thailand, Myanmar, Cambodia and Laos and were introduced to Zenit & Step via a short interview with Mr. Igor Mendive – Sales Manager of ABB Niessen from Spain. All guests were then invited to see real products and live demonstration presented by ABB Thailand staff.

Not only ABB brought Zenit and Step to the launching party but also Door Entry System – Welcome M and Home Automation System – ABB-free@home® which are parts of ABB Building Solutions.

Welcome M – Door Entry System provides convenience and security for home owners. It lets user communicate with his visitor from inside the house and he can unlock the door remotely. Welcome M can be used in single houses, multi-stories apartments, high-rise condominiums and commercial buildings.

The latest Home Automation System – ABB-free@home® allows home owner to control their house such as adjusting blinds, on/off or dimming lights, on/off air conditioners and changing scene. Via ABB-free@home® application, free to download for iOS and Android, users can use their smartphones or tablets to control their homes wherever they are.

Convenience and security is desired not only for improving quality of life but also for providing relaxed environment at home after a stressful day at work. These are solutions that ABB has carefully developed to provide comfort, safety and reliability to its customers. For more information about ABB products and systems for building solutions, please visit

Mr. Chaiyot Piyawannarat, Managing Director, giving an opening speech of the event

An innovative design of Zenit series

Learn more about Zenit and Step

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