The show concept from Busch-Jaeger received the Galaxy Award - with applicants from 18 countries.

Breathtaking acrobatics, entertaining live music, and even more cheerfulness – that was what Busch-Jaeger’s, a member of the ABB group, energetic stage show on the trending topic of smart homes was all about. It was performed most recently at the IFA in Berlin as well as at the light+building exhibition in March of this year, and it has become a real magnet for spectators. Now, it has been recognized with the renowned, international Galaxy Award.

The successful entertainment concept from the market leader for electrical installation technology attracted many exhibition visitors. The show linked Busch-Jaeger’s products to an emotionally charged introduction into the world of smart homes in a fascinating way. Visitors continued to be inspired by it at the exhibition stand. The focus was on innovative solutions for smart homes under the topic of Living Space^®. For example, the ingeniously simple ABB-free@home home automation system – now available in a wireless version – which enables easy access to intelligent living. Also at the center of visitors’ attention: the perfect building network with the leading global standard, KNX. With the new Busch-ControlTouch KNX, smartphones, tablets, and the Apple Watch become practical remotes which you can use to control your house even when you are away from home.

Busch-Jaeger was very pleased about the successful exhibition and the great amount of interest in the world of intelligent living. For the third time, the company was the only representative of the electrical installation industry represented at IFA. There, it showed its diverse product range, from radios that can be integrated into the switch program to save space and the ABB-Welcome door communication system through to the aforementioned comprehensive solutions for a smart home. Using a smartphone or tablet to control an intelligently networked house with ease was demonstrated by trampoline artists in a breathtaking show that was energetically accompanied by musicians. And it has now been awarded.

For more than 20 years, the Galaxy Award has been given out by the independent American company MerComm and honors exceptional performances in product and service marketing. A total of 689 applicants from 18 countries submitted their concepts. The Schlüsselerlebnisse GmbH & Co. KG agency implemented Busch-Jaeger’s proposal and received the gold award in the category Product Awareness.

With this award, Busch-Jaeger has once again confirmed and solidified its innovative and vibrant reputation as a strong brand.