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ABB's technical support helps emerging market player diversify and adapt

With ABB’s low voltage technology, the economic development in Myanmar can rely on stable power supply and help meet the increasing demand for energy.

Since Myanmar opened for business, the response has been overwhelming. Global brands are setting up operations in the country and the indigenous business community is a hive of fast-evolving activity. GDP is growing at more than 8% and each week several new factories come online. Longer term, investment in high-tech industries could mean Myanmar’s economy quadruples by 2030.

Economic development relies on energy and demand for safe, reliable power supply is booming. Myanmar plans to boost its electricity capacity by seven-fold by 2031 and energy distribution must also develop at every level.

Myanmar’s market leader


Asia General Electric (AGE), one of Myanmar’s homegrown stars, is rising to the challenge. Already the country’s number one producer of transformers and medium voltage switchgear, AGE also recognizes the huge demand for low-voltage innovation.

AGE’s marketing director U Tin Myint says: “We’re committed to helping Myanmar develop the industrial infrastructure it needs to become a major trade hub in the region. Delivering high quality, innovative low-voltage solutions and continuously developing our technical skills base is how we will contribute to our country’s prosperity.”

Getting in touch with ABB was the logical way for AGE to push things forward.

Responsive support


Since first making contact with ABB in November 2014, things have moved quickly. In early December, ABB’s low voltage experts arrived at AGE’s Yangon facility to start training its team.

Nititorn Limcharoen, Assistant Sales & Marketing Manager of ABB in Myanmar said: “We had quickly recognized that our System pro E power ArTu K enclosures and low voltage circuit breakers was the right solution for AGE’s customers. We then set about putting the tools and training in place so that they could scale up their operations. ABB’s e-Design software accelerates the speed at which low voltage electrical systems can be designed and delivered.  After just a few, intensive days’ work together, AGE’s people had everything they needed to design and assemble reliable solutions.”

On-going training and technical support will enable AGE to provide servicing and to offer the latest technologies in ABB’s low-voltage technology portfolio, such as System pro E power ArTu K enclosures and low voltage circuit breakers. ABB has also shared expertise from its transformer and low voltage operations in Thailand.

Myo Aung Kyaw, AGE Switchgear Production Director said: ‘’The time it takes us to design new panels, check the assembly and verify the ratings is faster and we have more confidence in the quality of the design. Assembly times are also faster and quality is improved. AGE’s transition from being the market leader in transformers to also leading in low voltage solutions is already underway.”


Myo Aung Kyaw, AGE Switchgear Production Director said: ‘’The time it takes us to design new panels, check the assembly and verify the ratings is faster and we have more confidence in the quality of the design. Assembly times are also faster and quality is improved. AGE’s transition from being the market leader in transformers to also leading in low voltage solutions is already underway.”

“We believe in technical collaboration,” says Nirundorn Chaovanapricha, Vice President of ABB in Thailand: “Our partnership with AGE is part of our long-term commitment to Myanmar. With demand for energy growing faster than supply, the emerging markets of today will become the innovation leaders of tomorrow.”

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