The gathering brought 195 partners from 167 companies across 24 countries together to discuss major issues of the moment, and the shared prospects and opportunities present in the dynamic and fast changing region.
Electrifying the world - a year of progress through partnership
ABB Electrification’s President, Morten Wierod opened the gathering by highlighting the growth through partnership ABB has undergone over the past year and the company’s focus on technology, innovation, sustainability and resource efficiency.
Pointing to the year’s strong revenue driving ABB Electrification’s success, he emphasized the ongoing expansion in technology and innovation, which last year saw partnerships with tech giants like Samsung and investments in start-ups such as AI support platform, Mavenoid, that all together offer significant new services and opportunities for partners and customers alike. On sustainability, he emphasized ABB’s commitment to the development, promotion and implementation of sustainability measures to support low carbon, energy efficient customers and societies, with management systems that optimize energy use.
Opportunities in the region and for the region
Morten concluded his opening address by noting the enormous opportunities for partners present across the region, and the benefits from continued co-operation and partnership under the shared mission of electrifying the world in a safe, smart and sustainable way. He stressed how collaboration has always been a core theme for ABB and how as a company it continues to streamline and strengthen internal collaboration at every level in order to deliver a more seamless customer experience.
Keynote speaker, Dr Nasser Saidi, President of Nasser Saidi & Associates and Chair of the MENA Clean Energy Business Council, followed the opening address. Dr. Saidi gave an in-depth insight into the ongoing economic diversification and transformation of the MEAT region, the challenges presented by global megatrends, and the business opportunities present in the ongoing energy transition regionally.
Innovation and customer experience
Heads of ABB Electrification divisions then gave individual updates on progress before holding a tech talk with partners to discuss the latest innovations and advancements in ABB Electrification, from home and building automation to EV charging stations. The day’s formal main hall events then continued with sessions exploring the different perspectives on how to address the needs of customers, before further breakout sessions led by global ABB experts.
Progams to support sustainability
One breakout session looked in more detail at ABB’s sustainability targets and related product development covering its commitment to a low carbon society, to preserving resources and promoting social progress. On energy management and decarbonization, existing ABB programs such as the Energy Efficiency Movement and Mission to Zero™ were presented to interested customers as clear examples of ABB's journey towards carbon neutrality, with the goal to generate clean energy on site to power operations with zero emissions. On resource preservation, ABB company-wide approach to circularity was introduced, aiworking closely with customers and suppliers to embed circularity across the value chain. Whilst on social progress and sustainability, ABB’s support to the humanitarian relief in Turkey and Syria was highlighted.
Digitalizing industries
The second breakout session looked at the opportunities for industries in digitalization, with food and beverage (F&B) used as an example. It provided the customer audience with insights into the benefits of intelligent distribution in F&B which offers the potential to maximize energy efficiency by up to 30 percent, provide multi-site analysis and improve reliability. A smart farm in Saudi Arabia using ABB AbilityTM Energy Manager to optimize an IoT-enabled climate and ensure the greenhouses operate continuously and cost-efficiently was shown as a cutting-edge example of intelligent distribution in action.
Data centers
The third breakout session explored through open dialogue and discussion new developments in data centers, including new innovations to enhance both operability and energy efficiency.
Celebrating partnership and networking to new opportunities
The day ended with the opportunity for all partners to socialize and network with a range of entertainment on offer, concluding a very successful Channel Partner event that served to reinforce the potential for growth through collaboration in this dynamic and changing region.
