ABB Robotics opens US Packaging and Logistics Headquarters

ABB Robotics opens US Packaging and Logistics Headquarters

  • ABB Robotics’ dedicated Packaging and Logistics facility in Atlanta, Georgia develops next-generation AI-enabled robotic skills to help U.S. customers remain competitive
  • Center is latest milestone in ABB Robotics’ $22million investment in the U.S. to bring automation technology closer to customers
  • Headquarters will support complete range of customer needs, from the development of automated solutions to training and education

ABB today officially opened its new Robotics Packaging and Logistics Headquarters, located north of Atlanta in Alpharetta, Georgia. The new facility will serve as ABB‘s dedicated center for robotic automation solutions in the logistics and packaging industries.

“We are delighted to open our new Robotics Packaging and Logistics Headquarters in Greater Atlanta, home to some of the world’s largest packaging and logistics companies,” said Sami Atiya, President, Robotics & Discrete Automation at ABB. “With global mega trends including direct-to-consumer commerce and labor shortages driving demand for robots as companies look to move their operations closer to home, there is a growing demand for dedicated support and expertise from our US packaging and logistics customers. Our new facility, supported by our manufacturing facility in Auburn Hills, Michigan, will help us meet this need by providing our customers with the latest, AI-enabled robotic solutions that improve their flexibility and productivity, while strengthening their resilience and ability to operate more sustainably.”

With some of the world’s largest packaging and logistics companies based in and around Atlanta, the facility will serve as a hub for collaboration between ABB and its customers and integration partners. Together, this ecosystem will design and develop the next generation of AI-enabled robots to transform the packaging and logistics industry and help US companies meet new demand, build resilience and remain competitive. Training will also be available for ABB employees, customers, and integrators to help them develop skills needed to program, operate and maintain robots in logistics and packaging applications.

As part of a wider $22 million investment by ABB Robotics in the U.S, that will create more than 70 jobs, this is the latest specialist robotics center, dedicated to developing new solutions, products and technologies. It will operate alongside the company’s Lifesciences and Healthcare Lab in Houston, Texas, ABB Robotics’ manufacturing facility in Auburns Hills Michigan and the ABB Robotics Research and Development lab in San Jose, California. The investment furthers ABB’s commitment to addressing the increasing demand for automation in the U.S. as more companies seek to re-shore their manufacturing and distribution operations. North America is already the second largest market for new robot installations with 41,000 robots installed across the U.S. in 2022.1

“The rising expectations of consumers for greater choice and faster delivery is causing companies to look at more flexible and efficient ways to produce and distribute their products. At the same time, a growing labor shortage is hampering their ability to make the necessary changes, particularly when it comes to meeting the demands of omnichannel distribution,” said Daniel Navarro, Managing Director for Consumer Segments & Service Robotics at ABB Robotics. “Smarter automation and AI-enabled robots can help to address this challenge and energize the changes society demands. From collaborative solutions that are easy to program and deploy, to 3D vision technology that can recognize and sort objects or navigate warehouses autonomously, ABB’s robotic automation solutions provide a flexible end-to-end offering that can help companies to meet customer expectations while utilizing their existing workforces more effectively.”

With 40 percent of US Transportation and Logistics companies lacking staff to carry out low skilled manual tasks,2 solutions like ABB’s family of Autonomous Mobile Robots with Visual SLAM technology or AI-enabled Robotic Item Picker can help companies overcome labor and skills shortages. Capable of making intelligent decisions in dynamic environments, these solutions can take on dull, dirty and sometimes dangerous tasks to free people to do more rewarding work.

ABB’s new Packaging & Logistics Headquarters in Atlanta follows the company’s investment in the expansion of its Auburn Hills manufacturing facility in Michigan, strengthening ABB’s presence in one of its largest and most important markets. The investments made by ABB Robotics is part of approximately $170 million that ABB is investing across its businesses to accelerate its growth strategy in the United States.

1International Federation of Robotics

2 ABB Robotics Global Business Survey, 2023

ABB (ABBN: SIX Swiss Ex)ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company’s solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. Building on more than 130 years of excellence, ABB’s ~105,000 employees are committed to driving innovations that accelerate industrial transformation.

ABB Robotics & Discrete Automation as one of the world’s leading robotics and machine automation suppliers, is the only company with a comprehensive and integrated portfolio covering robots, Autonomous Mobile Robots and machine automation solutions, designed and orchestrated by our value-creating software. We help companies of all sizes and sectors - from automotive to electronics and logistics – become more resilient, flexible and efficient. ABB Robotics & Discrete Automation supports customers in the transition towards the connected and collaborative factory of the future. The business area employs approximately 11,000 people at over 100 locations in approximately 53 countries.


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