ABB Romania introduces new Vice President Commercial for Electrification

ABB Romania introduces new Vice President Commercial for Electrification

• Mioara Brașoveanu has been appointed to the position of Executive Director, Vice President Commercial Electrification in Romania

• Mioara succeeds Erhan Savas, a German citizen who spent four years in Romania

• Electrification – the lead business in Romania will continue to provide customers with optimal service and digital solutions, with combined knowledge and expertise from the ABB team.

Mioara Brașoveanu has been appointed to the position of Executive Director, Vice President Commercial, Electrification in Romania as of October 15, 2023, succeeding Erhan Savas who spent four years in Romania.

Mioara Brașoveanu joined ABB Romania in 2006 and since then she has held various roles of high responsibility in the company. Mioara holds a diploma in Power Engineering and a Master degree in Buildings Energy Efficiency from the Polytechnical University in Bucharest, as well as an MBA degree in General Management from CNAM Paris (in collaboration with Academy of Economic Studies, Bucharest).

“We will continue to commit to add value for our customers and support them in their digital transformation on their way to a safe, smart and sustainable future, with solutions that improve efficiency, preserve resources and promote progress.” – said Mioara Brasoveanu.

ABB operates in Romania through four Business Areas: Electrification, Robotics & Discrete Automation, Motion and Process Automation.

Electrification is the leading business area in Romania helping customers and partners to drive electrification from the source of power generation up to the final consumer, through a complete range of low and medium-voltage solutions to connect, protect, control and measure a wide range of electrical systems for all major industries, including the residential sector. In the E-mobility domain ABB offers its customers in Romania a broad range of EV charging solutions starting from 3.7 kW chargers, up to 600 kW fast chargers for electric cars and for the fast charging of electric buses and trucks.

ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company’s solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. Building on more than 130 years of excellence, ABB’s ~105,000 employees are committed to driving innovations that accelerate industrial transformation.

ABB’s Electrification Business Area: Electrifying the world in a safe, smart and sustainable way, ABB Electrification is a global technology leader in electrical distribution and management from source to socket. As the world’s demand for electricity grows, our 50,000+ employees across 100 countries collaborate with customers and partners to transform how people connect, live and work. We develop innovative products, solutions and digital technologies that enable energy efficiency and a low carbon society across all sectors. By applying global scale with local expertise, we shape and support global trends, deliver excellence for customers and power a sustainable future for society.


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