ABB launches Do More With Digital campaign to accelerate digitalization across process industries

ABB launches Do More With Digital campaign to accelerate digitalization across process industries

  • Technology leader calls on companies to evolve operations by leveraging advanced solutions to bridge digital gaps
  • ABB draws on expert team assembled across five disciplines to deliver insights in pulp and paper, mining, metals, cement and other process industries
  • Opportunities exist to build on successes in energy management, process safety, skills retention and process performance results

Global technology leader ABB has today launched Do More With Digital, a global campaign highlighting the opportunities for the process industries to realize their full potential through digital transformation. Leveraging its deep ties across pulp and paper, mining, metals and cement, ABB recognizes a significant opportunity to continue equipping these sectors with advanced industry-specific solutions, driving their digitalization journey and allowing them to accelerate their adoption curve in a shorter timeframe.

While these industries will continue to be enhanced through technology development using the likes of generative artificial intelligence (Gen AI), data analytics, machine learning (ML), cloud and edge computing, they are also considered hard-to-abate due to the volume of production, location of operations, energy and heat chemistry, and many other factors. World Economic Forum1 reports that digital solutions can accelerate net zero in high-emission industries, delivering up to 20 percent of the total reduction that the International Energy Agency says is needed by 2050. ABB is leveraging its experience of previous energy transitions, its recent record in industrial software development, and its 140 years of heritage across multiple industries to guide customers on their digitalization journeys.

ABB has worked with customers across the process industries for decades, supporting with the deployment of digital solutions such as advanced process control (APC), energy management systems (EMS), and manufacturing execution systems (MES). These have evolved from original packages to become variations used for distinct industries, with their own tools and libraries, and remain the foundation for advanced technology progression. Customers recognize that they are at different stages of their digitalization journey often with starters (those embedding digital for the first time), stallers (those piloting a new advanced solution, often with a start-up) or scalers (those moving to the next level, perhaps with a technology company). ABB is currently working across this ecosystem to jointly design and develop new solutions for current and future needs.

ABB’s advanced digital solutions are empowering mills to overcome pressing challenges by enabling data-driven decision making. Image ABB
ABB’s advanced digital solutions are empowering mills to overcome pressing challenges by enabling data-driven decision making. Image ABB

“Adoption of advanced digital technologies is still much slower than one might expect in the process industries,” said Sanjit Shewale, Global Business Line Manager for Digital, ABB Process Industries. “Customers are facing new challenges in proving and scaling up solutions that will drive real, transformative change. However, there are opportunities for all parties to use technologies to retain knowledge of processes in their business as people retire or move on in shorter timeframes than was typical in the past. Through co-creation, there is the chance to show more and do more for positive investment decisions that quickly result in unprecedented levels of energy management, efficiency, sustainability, safety and service.”

ABB is currently working with fellow global technology companies to integrate the likes of Gen AI capabilities into the ABB Ability™ suite of industrial software, supporting industrial companies to improve data collection, unlock insights hidden in operational data, and enable significant gains in efficiency and productivity. Partnerships also exist for initiatives to accelerate the adoption of digital solutions to help industries meet their goals on net-zero emissions. One such example is real-time data transmission using cloud-based software integrated with ABB systems.

In the pulp and paper industry, ABB’s advanced suite of digital solutions is empowering mills to overcome its most pressing challenges by enabling data-driven decision making. A holistic view of operations, leading to reduced waste, minimized downtime, and stable production profiles for mills, ensures ABB can deliver exceptional results to meet its customers’ expectations. Alongside customer Jujo Thermal in Finland, ABB’s team was able to transform Jujo Thermal’s operations by understanding their complex production needs and implementing ABB AbilityTM Manufacturing Execution System (MES) for Pulp & Paper. Jujo Thermal achieved reduced production costs within just six months through improved utilization of overproduction, while also improving overall efficiency with more integrated workstreams.

“The significance of the pulp and paper industry in our everyday lives cannot go understated, nor can the problems that the industry is currently facing,” said Stefano Cinquina, Global Business Line Manager, Pulp and Paper, ABB Process Industries. “Working to tighter margins than ever, incremental gains in productivity and efficiency make a huge difference. For decades, we have been a trusted advisor to the pulp and paper industry. This deep domain expertise, coupled with our expertise in implementing digital solutions at scale, allows us to co-create a digital roadmap that unlocks a new era of efficiency for the industry.”

ABB is empowering the process industries to do more with digital within their businesses. Video ABB

ABB’s team embraces what it refers to as five key pillars – operational excellence, process performance, asset performance, sustainability, connected workforce, all with embedded cyber security. ABB considers such a framework when advising industries that need to keep up the rapid pace of innovation, optimize efficiency and, in turn, minimize energy waste and reduce costs.

ABB’s Process Automation business automates, electrifies and digitalizes industrial operations that address a wide range of essential needs – from supplying energy, water and materials, to producing goods and transporting them to market. With its ~20,000 employees, leading technology and service expertise, ABB Process Automation helps customers in process, hybrid and maritime industries improve performance and safety of operations, enabling a more sustainable and resource-efficient future.

ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company’s solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. Building on over 140 years of excellence, ABB’s more than 105,000 employees are committed to driving innovations that accelerate industrial

[1] Digital technologies can cut global emissions by 20%. Here's how | World Economic Forum (


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