ABB launches Do More With Digital campaign to accelerate digitalization across process industries

ABB launches Do More With Digital campaign to accelerate digitalization across process industries

  • Technology leader calls on companies to evolve operations by leveraging advanced solutions to bridge digital gaps
  • ABB draws on expert team assembled across five disciplines to deliver insights in pulp and paper, mining, metals, cement and other process industries
  • Opportunities exist to build on successes in energy management, process safety, skills retention and process performance results

Global technology leader ABB has today launched Do More With Digital, a global campaign highlighting the opportunities for the process industries to realize their full potential through digital transformation. Leveraging its deep ties across pulp and paper, mining, metals and cement, ABB recognizes a significant opportunity to continue equipping these sectors with advanced industry-specific solutions, driving their digitalization journey and allowing them to accelerate their adoption curve in a shorter timeframe.

While these industries will continue to be enhanced through technology development using the likes of generative artificial intelligence (Gen AI), data analytics, machine learning (ML), cloud and edge computing, they are also considered hard-to-abate due to the volume of production, location of operations, energy and heat chemistry, and many other factors. World Economic Forum1 reports that digital solutions can accelerate net zero in high-emission industries, delivering up to 20 percent of the total reduction that the International Energy Agency says is needed by 2050. ABB is leveraging its experience of previous energy transitions, its recent record in industrial software development, and its 140 years of heritage across multiple industries to guide customers on their digitalization journeys.

ABB has worked with customers across the process industries for decades, supporting with the deployment of digital solutions such as advanced process control (APC), energy management systems (EMS), and manufacturing execution systems (MES). These have evolved from original packages to become variations used for distinct industries, with their own tools and libraries, and remain the foundation for advanced technology progression. Customers recognize that they are at different stages of their digitalization journey often with starters (those embedding digital for the first time), stallers (those piloting a new advanced solution, often with a start-up) or scalers (those moving to the next level, perhaps with a technology company). ABB is currently working across this ecosystem to jointly design and develop new solutions for current and future needs.

Digital solutions help cement producers to use less energy and raw materials  while also facilitating the use of alternative fuels. Image ABB
Digital solutions help cement producers to use less energy and raw materials while also facilitating the use of alternative fuels. Image ABB

“Adoption of advanced digital technologies is still much slower than one might expect in the process industries,” said Sanjit Shewale, Global Business Line Manager for Digital, ABB Process Industries. “Customers are facing new challenges in proving and scaling up solutions that will drive real, transformative change. However, there are opportunities for all parties to use technologies to retain knowledge of processes in their business as people retire or move on in shorter timeframes than was typical in the past. Through co-creation, there is the chance to show more and do more for positive investment decisions that quickly result in unprecedented levels of energy management, efficiency, sustainability, safety and service.”

ABB is currently working with fellow global technology companies to integrate the likes of Gen AI capabilities into the ABB Ability™ suite of industrial software, supporting industrial companies to improve data collection, unlock insights hidden in operational data, and enable significant gains in efficiency and productivity. Partnerships also exist for initiatives to accelerate the adoption of digital solutions to help industries meet their goals on net-zero emissions. One such example is real-time data transmission using cloud-based software integrated with ABB systems.

In the cement industry, ABB is delivering digital solutions to use less energy and raw materials when producing cement, while also facilitating the use of alternative fuels, allowing it to operate with a smaller carbon footprint. Real-time decision making around asset performance and maintenance offers substantial process optimization and decision-making benefits. ABB customer in Rüdersdorf, Germany, CEMEX, was already utilizing ABB's Expert Optimizer on key areas, but sought to further improve its emissions control system. Working together, ABB implemented ABB Ability™ Expert Optimizer, significantly reducing emission variability and allowing the plant to operate closer to targets without exceeding limits. This resulted in both reduced operator workload through automatic sulfur dioxide (SO2) optimization and an impressive 11% reduction in hydrate consumption.

Michael Marti, Global Business Line Manager, Growth Industries, ABB Process Industries, who works with the cement industry said: “Cement production will continue to play a central role in global development. Therefore, driving down emissions on the path to achieving climate targets is imperative. ABB understands the complexities involved in this process and is working with the cement industry to unlock a future where cement production is efficient and environmentally responsible, and yet retains its high levels of quality. We believe that digitalization is one such vital key to this lock.”

ABB is empowering the process industries to do more with digital within their businesses. Video ABB

ABB’s team embraces what it refers to as five key pillars – operational excellence, process performance, asset performance, sustainability, connected workforce, all with embedded cyber security. ABB considers such a framework when advising industries that need to keep up the rapid pace of innovation, optimize efficiency and, in turn, minimize energy waste and reduce costs.

ABB’s Process Automation business automates, electrifies and digitalizes industrial operations that address a wide range of essential needs – from supplying energy, water and materials, to producing goods and transporting them to market. With its ~20,000 employees, leading technology and service expertise, ABB Process Automation helps customers in process, hybrid and maritime industries improve performance and safety of operations, enabling a more sustainable and resource-efficient future.

ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company’s solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. Building on over 140 years of excellence, ABB’s more than 105,000 employees are committed to driving innovations that accelerate industrial

[1] Digital technologies can cut global emissions by 20%. Here's how | World Economic Forum (


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