Introducing you to ABB's new tagline. Engineered to Outrun.
Industries are the beating heart of the modern world. They power us; protect us; move and connect us; make things for us. Today, how industries run is critical. From energy, power and mining to building, transport, manufacturing, and more – they need to meet the global demand, be more sustainable, efficient, and manage transitions.
To them, "running” is no longer enough – they need to outperform. At ABB, we are on a mission to help industries outrun – leaner and cleaner. With our leading technologies in electrification and automation, we help all industries run at high performance and become more productive, efficient and sustainable so they can outperform.
We call this ‘Engineered to Outrun.’
