- ABB Installation Products strengthens customer support in Iowa, Nebraska, Kansas and Western Missouri
- Provides local representation for commercial and industrial electrical products serving diverse industries from data centers to food processing
ABB Installation Products is partnering with RB Sales, a division of Electris360, as its commercial and industrial sales representative in the Midwest region, strengthening ABB's commitment to local market expertise and customer proximity.
The partnership positions RB Sales to serve as the go-to resource for electrical distributors, contractors, specifiers and end-users throughout the four-state territory. Key program benefits include:
- Primary point of contact for the ABB Installation Products commercial and industrial portfolio of solutions (formerly Thomas & Betts) now available through RB Sales in Iowa, Nebraska, Kansas and Western Missouri.
- Proven sales and service capabilities backed by more than 200 years of combined industry experience through the Electris360 organization.
- Comprehensive product line representation of ABB’s Adaptaflex® non-metallic conduit systems, Blackburn® mechanical connectors, Carlon® non-metallic boxes and fittings, Catamount® cable ties, Color-Keyed® compression connectors, Deltec® heavy-duty cable straps, Harnessflex® specialty conduit systems, Homac® tools, Kindorf® metal framing, Ocal® PVC-coated conduit and fittings, PMA® conduit and fittings, Red Dot® rigid fittings, Russellstoll® pin & sleeve power connectors, Sta-Kon® terminals, Steel City® metallic boxes, Superstrut® metal framing, T&B Liquidtight Systems® fittings, Star Teck® fittings, T&B® cord and cable fittings, T&B® rigid fittings, Ty-Duct® wiring duct and Ty-Rap® cable ties.
"RB Sales provides regional expertise, relationships and vast experience in supporting small and large-scale contractors in addition to our channel partners, making them the ideal partner for our local-for-local strategy," said Chris Marlow, Sales Leader for the U.S. and Latin America Region, ABB Installation Products. "This relationship allows both companies an opportunity to accelerate growth in the Midwest."
Electris360 is a premier electrical manufacturers rep group that helps distributors, installers, specifiers and end-users have the needed access to people, products, tools and services for the industry. The new partnership with RB Sales reinforces ABB's strategy of empowering regional experts to deliver localized service while maintaining access to ABB's global innovation and product development capabilities.
Building on its long history of pioneering in electrification, ABB Installation Products creates solutions to safely connect and protect electrical systems that power businesses, cities, homes and transportation. With more than 200,000 product SKUs under 40 premium brand names, ABB Installation Products, formerly Thomas & Betts, solutions are found wherever electricity is used around the world and in space.
