Beijing, October 8, 2010 -ABB, the leading power and automation technology group, recently launched its online store (http://abb.mall.taobao.com) for low voltage products on Taobao.com, China's leading e-commerce platform. The flagship online store will allow customers to make online purchases, find information on ABB low voltage products, and receive suggestions and professional knowledge regarding household power products.
Mr. Poh Cheng Gay, head of the Low Voltage Products Division, ABB North Asia and China, said, "The launch of ABB's flagship store on Taobao.com will meet growing demand while at the same time adapt to the changing habits of our customers. We hope this new shopping platform will provide customers with more convenience, enable direct access to ABB's low voltage products, share ABB's conception of the model household, and address demand for a more fashionable lifestyle.
The online store at Taobao.com offers customers five categories of household electrical products: switches, sockets, miniature circuit breakers, household terminal distribution cabinets, and disconnecting switches. All these are key products for customers to build an ideal and safe home. The store's user-friendly interface allows customers to quickly learn about each product's appearance, features, and price, and easily complete their purchase.
Reliable power distribution solution is an important aspect of a safe and comfortable home. The website showcases ABB's power distribution technologies in the forms of household distribution cabinet solution and switch and socket deployment solution. The store also features an online customer service to immediately answer questions and improve understanding of ABB products and technologies.
Another feature of the website is a special column that provides professional advice and solutions on how to improve safety in the home. ABB expertise will help protect customers against power line overload, electrical fire, electrical shock and lightning damage, therefore, ensuring household safety in daily life.
As a world leading company in low voltage technology, ABB Low Voltage Products Division delivers a variety of low voltage electrical devices including low voltage systems, fuse switches and breakers, low voltage control devices, enclosures and DIN-rails, wiring accessories and power quality products. This equipment has been widely deployed in the power distribution systems of industrial, commercial and residential buildings, as well as in various automation equipment and large-scale infrastructure projects. In China, the division's products support a number of major projects including the Three Gorges Dam projects, the South-to-North Water Diversion Project, and the Shanghai Expo. ABB has also been involved in the construction of landmark buildings such as the Beijing National Stadium ("Bird Nest"), the Great Hall of the People, and the Beijing Capital International Airport Terminal 3. Presently, the division operates four manufacturing facilities, four logistics centers and a nationwide sales and after service network in China.
ABB (www.abb.com) is a leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 117,000 people. ABB has a full range of business activities in China, including R&D, manufacturing, sales and services, with 15,300 employees, 30 joint ventures and wholly owned companies, and an extensive sales and service network across 60 cities.
