Beijing, September 27, 2011 - ABB, the leading power and automation technology group, today launched its Dening and Dejing Electrical Wiring Accessories (EWA) in Beijing. Designed for high-end interior decoration in China, the new products feature a simple yet stylish design and advanced safety applications. The new series will help create a high-quality home environment for urban residents and enhance the quality and design standards of comparable products in the market.
Kin Kwan Lam, Vice President of Low Voltage Products Division and Head of the Wiring Accessories Business Unit, ABB China, said, "With the safety and reliability ingrained in all ABB low voltage products, the Dening and Dejing series enrich our product line and provide more options for quality-conscious consumers. In line with the new product introduction, ABB Low Voltage Products Division has recently launched our first TV commercial, aiming to promote ABB's low-carbon and smart home concepts, high-quality products, and comprehensive solutions through a variety of media channels and to help consumers create a high-quality home environment and a low-carbon life."
The commercial has aired on CCTV channels and Beijing, Shanghai, Guangzhou, Chongqing and other local TV stations beginning at the end of August. With the theme "ABB is always there for you", the commercial demonstrates the applications of ABB's state-of-the-art low voltage product solutions such as switch sockets, the i-bus® Intelligent Building Control System, and door entry systems to create a low-carbon, intelligent, comfortable home environment.
Unveiling the Dening and Dejing EWA series
Unveiling the Dening and Dejing EWA series
The Dening and Dejing series, the latest members of ABB's low voltage EWA family, have been specifically developed for the Chinese market under ABB's globally consistent quality standards. Led by the R&D team of ABB LV Installation Materials Co., Ltd. Beijing and supported by the R&D team of German Busch-Jaeger Elektro GmbH, a wholly owned subsidiary of ABB, research and development of the two new series lasted eight months. Both series are designed for upper and middle class urban apartments, houses and hotels. The Dening series adopts a square frame design and a built-in silver chrome plated border, while the Dejing series features an arc-shaped frame design and a natural transition in order to match a simple yet stylish decor.
The new EWA products carry forward ABB's high standards. They are made of superior PC materials featuring high flame resistance and color fastness. The switching components are made of silver-nickel contacts to provide high electrical conductivity, wear resistance, and mechanical strength. The new EWA series adopts a five-hole wide-pitch design with up to a 42mm space between the two-hole and three-hole sockets, allowing synchronous use of two large plugs and thereby greatly improving utilization efficiency. In addition, the new products integrate USB charging sockets for direct charging of all types of electronic equipment. The new products also provide functions such as timed switches, current overload warning, and lightning protection to further enhance safety and reliability and meet consumer demands for quality and safety. The new products help to create a convenient, comfortable personal space for consumers through their optimized design and extensive functions.
ABB Solar House demonstrates future low-carbon life
To help Chinese consumers experience a high-quality smart home environment with ABB low voltage products, the company recently unveiled the ABB Solar House at ABB LV Installation Materials Co., Ltd. Beijing. The house boasts award-winning designs from the 2007 and 2009 Solar Decathlons, the world's top solar house design competition organized by the U.S. Department of Energy. All its power is generated by solar panels on the roofs and walls. By adopting ABB's existing technology, it allows residents to be self-sufficient in energy and realize a low-carbon life without compromising quality of life.
ABB Solar House features a simulated interior environment of high-end urban apartments, installed with cutting-edge low voltage electrical and smart home solutions such as ABB i-bus® Intelligent Building Control System and door entry systems. The i-bus® Intelligent Building Control System enables independent and integrated control of indoor lights, curtains, cooling, heating, home appliances, and door entry equipment with a single click of a button on control switches. The personalized "scenario application" mode enables the centralized control of various types of lighting and electrical equipment in alignment with actual needs.
ABB Solar House inaugurates at ABB LV Installation Materials Co., Ltd. Beijing
The house also enables remote access to the i-bus® system via intelligent terminals such as iPads and mobile phones to control indoor lighting, appliances, and monitoring equipment. ABB's i-bus® Smart Home Control System is a key component of ABB's Intelligent Building Control Solutions, meeting customers' individualized requirements for intelligent control while significantly cutting energy consumption. In China, it has been deployed in many public and residential building projects, including Beijing Airport Terminal 3, the National Stadium (Bird's Nest), the National Aquatics Centre (Water Cube), Beijing TV Centre, and Shanghai Tomson Riviera Apartments.
ABB (www.abb.com) is a leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 130,000 people. ABB has a full range of business activities in China, including R&D, manufacturing, sales and services, with 17,000 employees, 31 local companies, and an extensive sales and service network across 80 cities.
