ABB, a technology leader that is driving the digital transformation of industries, officially released a brand new extra- narrow border switch socket—Xianyue series on Tmall and JD, two leading e-commerce platforms in China. The live product launch on Tmall attracted 12,000+ fans to watch, and received 75,000+ likes, successfully creating momentum for product sales, and making a good start for virtual product launch.
Elegant design makes your home style reborn
The ABB Xianyue series switch sockets are designed by the ABB China design team who has won the "Red Dot Award", and are another new work launched for the mid-to-high-end commercial and residential building markets. Its inspiration comes from the curved & layered shape of the Sydney Opera in Australia. The smooth lines, and flexible visual effects, reflect the elegant collision of art and life.
ABB Xianyue series switch sockets adopts the design of super-large buttons and 2.2mm ultra-narrow border, bringing unrestrained fashion and elegance. With the relief effect, it feels round and smooth. The rounded R8 large rounded corner transition and trapezoidal frame design reflect the fine details of fine processing, and the high-polishing process further highlights the pure and flawless panel, slim and flexible, allowing users to enjoy a pleasant and refined home life.
Humanized design provides intimate living experience
This series of products are completely made of environment- friendly materials, which makes home use safer and more reliable. At the same time, according to the characteristics of LED light sources in lighting applications, the switch uses special pure copper / pure copper silver-plated current-carrying parts and rare earth silver alloy contacts, which effectively solves the problem of switch burnout caused by large impulse current of LED lamps.
Xianyue's full range of products is rich in types, including panel switches, five-hole + USB, dimmer switch, alarm switch, sound & light control, infrared sensor, infrared sensor night light and various ELV products to meet various control needs in residential, hotel and public places. The four colors of Athens White, Morning Glory Gold, Starry Sky Black, and Classical Gray are both classic and fashionable, and last forever.
In this online new product launch event, ABB hopes to cover a large number of end users through the network platform, realize product promotion and gradual market penetration, and enhance consumers' sense of pleasure from purchase to use.
With a history of innovation spanning more than 130 years, ABB not only leads the trend in the field of switches and sockets, but also actively participates in the development of smart homes and smart building systems, using innovative technologies to create smarter living spaces and bring better user experience. In 2019, ABB Xuanzhi series switch sockets won the "German National Design Award", i-bus® PEONIA series switches won the "Red Dot Design Award"; in 2018, Xuanzhi series switch sockets won the "Red Dot Design Award".
ABB (ABBN: SIX Swiss Ex) is a technology leader that is driving the digital transformation of industries. With a history of innovation spanning more than 130 years, ABB has four customer-focused, globally leading businesses: Electrification, Industrial Automation, Motion, and Robotics & Discrete Automation, supported by the ABB Ability™ digital platform. ABB’s Power Grids business will be divested to Hitachi in 2020. ABB operates in more than 100 countries with about 147,000 employees. ABB has a full range of business activities in China, including R&D, manufacturing, sales and services, with near 20,000 employees located in more than 130 cities, 44 local companies, and online and offline channels across around 700 cities. www.abb.com
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