ABB Putting the ‘Real’ in Virtual Reality

Billed as “not your average online tradeshow,” ABB’s Electrification business delivers an interactive experience that highlights customer solutions through an in-studio tour of ABB’s industry leading technologies

ABB announced today its Virtual Solutions Showcase, a live-action version of its interactive, educational and entertaining ABB tradeshow experience. Set in an actual ABB booth, the Showcase features an interactive booth tour that allows the viewer to experience ABB’s products in a way that’s customized for them.

“Our goals for the Solutions Showcase are similar to our goals at any in-person event, where we can walk visitors through our booth, highlight our product solutions, and talk about how ABB can help them succeed,” said Mike Plaster, Lead Business Manager, Electrification, United States. “With the cancelling of events throughout 2020, this virtual reality trade show experience is really our opportunity to help our visitors engage, interact and experience ABB products and solutions.”

ABB’s Solutions Showcase is focused on three key segments, Construction, Utility, and Industrial Solutions. Each edition is customized to address the interests and needs of the given market segment.

The Construction Solutions Showcase, scheduled for November 10, 2020 – December 10, will address:

  • Managing and delivering complex projects
  • Winning more small projects
  • Growing your business: Retrofitting tips and tricks
  • Avoiding costly call backs
  • Reducing building operating costs by 1/3

The Utility Solutions Showcase, scheduled for December 1, 2020 – January 12, 2021, will address:

  • Outdoor apparatus
  • Indoor apparatus
  • Services
  • Cable accessories and distribution connectors
  • Electrical distribution
  • Protection control and monitoring solutions
  • Instrument transformers and sensors

The Industrial Solutions Showcase, January 26, 2021 – February 25, 2021, will address:

  • Industrial facilities
  • Outdoor apparatus
  • Indoor apparatus
  • Power distribution
  • Monitoring & control
  • Critical power
  • Industrial floor equipment
  • Maintenance, repair and operations

ABB released a teaser video to give viewers insight into the Showcase. The video can be viewed and downloaded here. Visit ABB’s Showcase website to learn more and to register for the experience.

ABB (NYSE: ABB) is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries.

Media Contact:

Melissa London

+1 919 649 6581


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