Thomas & Betts is one of 20 ABB-owned brands that will migrate to ABB Group’s global brand this year as part of the company’s Next Level strategy
Effective today (October 1), Thomas & Betts – a global leader in electrification that has been part of the ABB family since 2012 – is officially uniting under the ABB brand at all of its sites across the US, Canada and Mexico, bringing its employees and products together with the rest of the ABB family.
Thomas & Betts is now doing business as ABB Installation Products, Inc. and, in line with the renaming of the sites, all products will be marketed under the ABB brand. The trusted Thomas & Betts brand names, such as Steel City®, Iberville®, Star Teck®, Color-Keyed® and Ty-Rap®, will continue to be manufactured but will be brought to market under ABB’s visual identity.
For the past eight years, Thomas & Betts has been an important part of ABB, building its global leadership in electrical components and expanding the skills and experience of its employees who have made the company such a success.
ABB CEO Ulrich Spiesshofer commented, “We are proud and excited to introduce ABB Installation Products, a powerful new name for the extraordinary team and solutions portfolio at Thomas & Betts. We look forward to continuing to serve clients worldwide with innovative products and the same great service, with even more of ABB’s global reach.”
“ABB has invested approximately $14 billion in the US over the past 10 years. The full migration of Thomas & Betts to become ABB Installation Products, Inc. is a great example of how that investment is paying off. The combination of two great portfolios means our customers in the US gain the additional benefit of world-class pioneering ABB technology, while customers in the rest of the world gain access to an extensive portfolio of innovative technologies from Thomas & Betts,” said Tarak Mehta, President of Electrification Products division. “ABB Installation Products, Inc. will deliver the best of both worlds, with easy access to local dedicated support, which our customers’ value.”
With the name change to ABB Installation Products, Inc., Thomas & Betts is now fully aligned with ABB’s global brand and a seamless part of expanding ABB’s reputation for innovation, digital focus, a deep portfolio and great service. These attributes will help to unlock new value for customers and strengthen our position as the partner of choice in the US electrification industry, and will also expand the reach of Thomas & Betts’ electrical components around the world.
Thomas & Betts is one of 20 ABB-owned brands migrating to the ABB global brand this year as part of ABB’s Next Level strategy.