The IMELCO ABB Distributor Award presented at the RAEC October Session

The IMELCO ABB Distributor Award presented at the RAEC October Session

  • At the October session ABB awarded RAEC the IMELCO ABB Distributor Award for the best cooperation
  • IMELCO — the leading consortium of independent electrical wholesale companies in Europe, Australia, the US, and Canada — recognized the cooperation between ABB and RAEC as the closest one in the world
  • Also ABB received the Distributor Award for the best marketing support from RAEC

ABB regards its cooperation with IMELCO and national associations as important for promoting its products and solutions. In June, RAEC won the IMELCO ABB Distributor Award for cooperation. In 2020, the Association postponed the annual session due to , so the awarding ceremony was held in 2021. The top 3 countries are Russia, Spain, and Germany. Overall, 21 countries participated in the competition. ABB evaluated raw performance and the results of internal surveys conducted in all ABB offices.

“We’ve been cooperating with many RAEC members for over 20 years,” says Sergey Chernetsov, Head of Channel Partner Sales at ABB. “Solutions to many business questions have been taken to a new level after the Association formed. We express our gratitude to RAEC for its role in facilitating business negotiations and overseeing the fulfillment of agreements. ABB is proud to be among the few chosen companies that get the Brand Management Center assistance from RAEC. We appreciate their active participation in solving the issues, implementing the projects, and overseeing the progress of marketing campaigns. Our success is the result of unity, trust, and smart delegation of functions and tasks. We can achieve more together!”

Viktor Svintsov, Executive Director of RAEC, emphasizes: “Among European manufacturers, RAEC and ABB share the closest communication. The Association has an in-house ABB brand manager who coordinates all marketing campaigns with ABB, sets the goals, and ensures that all target budget objectives are met. Apart from that, the training is also essential for partners’ certification. ABB and the RAEC University developed a training program for employees of all proficiency levels — from beginner to expert.”

The RAEC Marketing Award is given for the best projects implemented by the marketing teams of RAEC members. Due to the pandemic, the 2020 award ceremony took place during the October 2021 session. Vladimir Zotov, Head of the ABB Marketing Department, handed the grand prix to AVS-Electro team representative Daria Tsvetkova, Head of Marketing Communications.

ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries.


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