Shape Energy and ABB partner together to disrupt the Uninterruptible Power Supply (UPS) industry in New Zealand

  • ABB has partnered with Shape Energy as their preferred UPS distributor in NZ
  • The partnership between Shape Energy and ABB will help New Zealand support the growing UPS market as an essential power-back up device
  • ABB and Shape Energy are already planning significant projects for key customers throughout New Zealand
(L-R: Andrew Edwards, Chief Executive of Shape Group and Duncan Baker, Vice President, Marketing and Sales for Smart Power for ABB in New Zealand)
(L-R: Andrew Edwards, Chief Executive of Shape Group and Duncan Baker, Vice President, Marketing and Sales for Smart Power for ABB in New Zealand)

ABB has partnered with Shape Energy, who specialises in complete turn-key energy solutions including, design-build-fund-maintain options as their preferred distributor for UPS systems in New Zealand. The increasing trend towards the adoption of UPS systems as an essential power-back up device is expected to favorably impact market growth in the future.

With the growing trend of recognising these systems as an essential power backup device for performing work more effectively and efficiently, ABB and Shape Energy are already planning significant projects for key customers throughout New Zealand.  

Andrew Edwards, Chief Executive of Shape Group, highlighted the benefits the partnership will bring. “We are very excited to partner with ABB and look forward to collaborating with a UPS industry leader. The UPS market is expected to witness substantial growth over the next few years, which can be attributed to the growing demand for the high-power range systems. I am glad we are partnering with a global company who can support this growth”.  

ABB has a standalone or modular UPS for every size of application in every conceivable context. From the humbler server room to the largest data center, or for factory, office, transportation, oil & gas, or marine settings.  

“ABB is continuously innovating to lead the field in UPS technology and bring exciting, new products to the market. Customers’ requirements form the focus and driver of our development philosophy,” said Duncan Baker, ABB’s Vice President, Marketing and Sales for Smart Power in New Zealand.   

Shape Energy is part of Shape Group Limited, that provide leading edge infrastructure technology to essential services to businesses and industry. The core services provided include compressed air, power generation, industrial gases, and renewable energy systems. Additionally, Shape Energy specialize in complete turn-key solutions including design-build-fund-maintain options. www.shape.co.nz.

ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation, and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries. www.abb.com.

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