ABB and Schaeffer Marketing Group extend relationship in Eastern Missouri and Southern Illinois

  • Broadens local access to services and support for electrical construction projects
  • Brings the full line of ABB Installation Products solutions closer to customers across the Midwest region
  • Expanded offering helps meet growing product demand

ABB Installation Products Inc. (ABB Installation Products), formerly Thomas & Betts, is expanding its relationship with Schaeffer Marketing Group (SMG), a leading electrical manufacturer representative in the United States. SMG will now represent all ABB Installation Products in Eastern Missouri and Southern Illinois, in addition to existing programs across middle Illinois and the Carlon® line of electrical branded solutions they already represent in this market.

Electrical customers across these areas can work with SMG as a local resource for sales, service and support of the ABB Installation Products portfolio. This includes Ocal® conduit and fittings, the Color-Keyed® compression system line, and a wide range of electrical components and materials for commercial and industrial applications.

“Growing our program with Schaeffer Marketing Group helps electrical contractors and installers who rely on our solutions every day to deliver on critical construction, industrial and residential projects,” said Deni Miller, SVP of US Sales for ABB Installation Products. “Customers and distribution partners across Illinois and Eastern Missouri now have greater access to local support and supplies to meet a broad range of electrical needs.”

Schaeffer Marketing Group represents manufacturers and provides support and training of electrical products to OEM, MRO, contractor and end-user markets through wholesale distribution.

Part of ABB’s Electrification Business Area, ABB Installation Products , is a global leader in the design, manufacture and marketing of premium branded products used to manage the connection, protection and distribution of electrical power in industrial, construction and utility applications. With more than 200,000 products, ABB Installation Products has over a 100-year heritage of developing safe and smart solutions found wherever electricity is used.

ABB’s Electrification Business Area is a global leader in electrical products and solutions, operating in more than 100 countries, with over 200 manufacturing sites. Our 50,000+ employees are dedicated to transforming how people live, connect and work by delivering safe, smart and sustainable electrification solutions. We are shaping the future trends of electrification, differentiating through technological and digital innovation while delivering an outstanding experience through operational excellence for our customers across utilities, industry, buildings, infrastructure and mobility. For more information visit https://go.abb/electrification.

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