- Pure Harvest start-up pioneering sustainable agriculture in Middle East
- ABB Ability™ provides digital energy solution for smart farms
- ABB Ability™ Energy Manager provides real-time data insights to maximize performance and energy efficiency
ABB is working with Pure Harvest Smart Farms, a start-up pioneering sustainable smart farms for the Middle East, providing the hardware and digital infrastructure for its energy resource management. Pure Harvest is an innovator in sustainable agriculture, growing pesticide-free, fresh fruits and vegetables all year round in the region’s challenging climate.
Pure Harvest partners with Saudi Arabia’s National Agricultural Development Company (NADEC) to build and operate farms that enable sustainable, resilient food production in the Arabian Gulf. Pure Harvest constructs the hosting infrastructure for smart farms that provide crops with optimal, pesticide-free growing conditions: the right levels of light, water, ventilation, CO2, temperature and nutrients. The business model for the sustainable operation of these controlled environments requires 24-7 operation with full remote visibility of energy resources, assets and electrical system behavior.
Pure Harvest Vice President for Growth, Majed Halawi, said: “We strive to use the most efficient technologies in our smart farms, using natural lighting and IoT-enabled climate control to manage our energy. As the leaders in digitalization and energy efficiency and with expert local support, ABB was the natural choice for this project. ABB Ability Energy Manager provides real-time understanding of our energy consumption and identifies optimization opportunities.”
Energy efficiency is essential for smart farm sustainability. Pure Harvest uses the ABB AbilityTM Energy Manager to help optimize its IoT-enabled climate and ensure the greenhouses operate continuously and cost-efficiently. Energy Manager monitors the complete spectrum of energy consumption and electrical distribution assets on the farm, including HVAC and pumps, to maintain efficiency and availability for a healthy harvest.
ABB Electrification Smart Power President Giampiero Frisio said: “Whether you are a start-up or an industrial giant, energy management and resource efficiency is now fundamental. Putting ABB’s energy hardware and digital infrastructure in place gives customers the standardized energy data and reporting that multi-site operations need to ensure they are sustainable, reliable and cost-efficient.”
ABB SA Electrification Commercial Leader Ahmad Alhussein said: “‘This is a unique project that aligns with Saudi Arabia’s 2030 vision for agriculture and sustainability. We are thrilled that ABB has been selected as a trusted partner to provide the digital solution for energy monitoring and optimization.”
Pure Harvest uses ABB Ability Energy Manager to optimize energy efficiency in its controlled greenhouse environment 
Pure Harvest specializes in vine crops, leveraging innovative technology to achieve year-round production of affordable fresh produce 
Pure Harvest is an innovator in sustainable agriculture, growing pesticide-free, fresh fruits and vegetables all year round in the Arabian Gulf’s challenging climate 
Pure Harvest is committed to resource efficiency, using natural lighting and IoT-enabled climate control to produce tomatoes, capsicum, and other vine crops
ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries.
ABB’s Electrification Business Area is a global leader in electrical products and solutions, operating in more than 100 countries, with over 200 manufacturing sites. Our 50,000+ employees are dedicated to transforming how people live, connect and work by delivering safe, smart and sustainable electrification solutions. We are shaping the future trends of electrification, differentiating through technological and digital innovation while delivering an outstanding experience through operational excellence for our customers across utilities, industry, buildings, infrastructure and mobility.
Pure Harvest Smart Farms is a regional innovator in sustainable agriculture focused on the production of greenhouse fruits and vegetables in the challenging climates of the Arab Gulf region using world-leading Dutch greenhouse growing technologies. Pure Harvest specializes in vine vegetable crops (tomatoes, capsicum, cucumbers, eggplants, strawberries, etc.), we seek to leverage innovative growing technology in order to pioneer year-round production of affordable, premium quality fresh produce. In recognition of regional vulnerabilities associated with water scarcity and food import dependence, Pure Harvest is committed to resource efficiency and overcoming local climate challenges (specifically, heat and humidity during the summer months) to deliver European quality to customers with the highest quality farm-to-fork products.
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For more information please contact:
Aljoharah Al Shaikh
Media Relations, Saudi Arabia
