ABB ranked 5th in the ranking of the most reputable large enterprises in Estonia

ABB achieved a high 5th place in the corporate reputation survey ranking, carried out by Kantar Emor. This is ABB’s highest score on the leaderboard which has been compiled for 20 years. A. Le Coq was crowned as the winner for the first time, followed by Selver, Coop and Orkla.

“I am truly proud of the achievement, behind which is the selfless commitment of all our people! With such an excellent result, it is good to step into the New Year,” said Jukka Patrikainen, ABB Country Manager, Baltic countries.

Jukka Patrikainen.
Jukka Patrikainen.
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He added that the past year was a success for the company in many ways. “Improvements were made not only in financial performance such as revenues, income and orders, but also in safety, people engagement and communication. We had good plans, but more importantly, we were able to implement them successfully,” Patrikainen emphasized.

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Most of the top ten companies were among the most reputable ones also last year, but ABB, which rose from 20th  to the 5th place, and the Port of Tallinn, which rose from the 26th  to the 10th, made the biggest jump.

According to Aivar Voog, research expert at Kantar Emor, companies at the top of the reputation ranking are characterized by the fact that they are consistently highly valued by different sections of society. “Reputation leaders are in a strong position in all key consumer segments – high reputation has been achieved among both men and women, both Estonians and non-Estonians, both younger and older citizens,” Voog explained.

The purpose of Kantar Emor's annual survey of the notoriety and reputation of large Estonian companies is to rank large companies in various fields on the basis of their overall reputation, not to compile a brand ranking. On a ten-point scale, people are asked about their attitudes towards companies based on their overall attitude and strength index. These factors, along with overall credibility, are the most important dimensions in a company's image.

In November 2019, 1,177 Estonian residents aged 15–74 participated in the survey, involving a total of 86 large companies.

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ABB (ABBN: SIX Swiss Ex) is a technology leader that is driving the digital transformation of industries. With a history of innovation spanning more than 130 years, ABB has four customer-focused, globally leading businesses: Electrification, Industrial Automation, Motion, and Robotics & Discrete Automation, supported by the ABB Ability™ digital platform. ABB’s Power Grids business will be divested to Hitachi in 2020. ABB operates in more than 100 countries with about 147,000 employees. www.abb.com

ABB has been operating in Estonia since 1992. Its activities can be divided into three areas: sales (equipment, systems, maintenance services, projects), production (motors, generators, drives, compact substations) and business services (accounting, supply chain management and HR services for ABB Group companies). ABB has been awarded the ‘Foreign Investor of the Year’ title by Enterprise Estonia on five occasions (2007, 2008, 2009, 2011 & 2014) and received the ‘Entrepreneurship Award’ as the best company in Estonia in 2008. www.abb.ee

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