Digital Channels Privacy and Cookie Notice

1. Who is responsible for processing of your personal data?

This Digital Channels Privacy and Cookie Notice (the "Notice") applies to the ABB Group of companies. The ABB company that is communicating with you or to which you are providing goods or services (referred to as "ABB" or "we"), is responsible for the processing of your personal data and other information related to you (such as cookies) and controls how it is used, in accordance with this Notice.

Other subsidiary companies of ABB may also receive and process your personal data, either in the capacity of controller or processor and this Notice applies equally to them.

The external sites linked to or from the ABB web sites are developed by people over whom ABB exercises no control over their process of your personal data. Please refer to the privacy notice on each site for more information.

2. The types of information we collect and use?

We collect and use personal data that concerns you in connection with your use of our Digital Channels [website, application, intranet]. We may collect the following categories of personal data and other information related to you (such as cookies):

  • Identification data and business contact information you share with us such as first name, last name, job/position/title, business email address, business address, telephone number, mobile telephone number, private telephone number, gender, date of birth, login credentials.
  • Additional information you provide to us in the course of your use of the platform, register for an account and providing the service requested such as interests in ABB products, subscription preferences, personal preferences, webinars, profile information (cv), posts on Digital Channels, comments, opinions, images and videos, credit card and other payment information.
  • Electronic identification data and information collected by the communications systems, IT applications and website browser such as information technology usage (system access, IT and internet usage), device identifier (mobile device ID, IP address, browser type, browser settings, time and URL accessed, cookies), registration and login credentials, login data and log files, analytics ID, searches, website registration and sound recordings (e.g. voice mail/phone recordings, Skype recordings).

In case you would like to be provided with information about a specific personal data processing activity, you can request that by submitting a request at

3. Why we use your personal data?

We may use your personal data and other information as described above for the following purposes:

3.1 We may process your personal data for the fulfilment of contractual obligations resulting from contracts with you or your company, or as part of pre-contractual measures we take, including in particular the following purposes:

  • to register an account, grant you access to and authenticate you on ABB's Digital Channels if required and if relevant;
  • if making available for the internal and/or external parties and you are interested to participate, (i) to subscribe and in the course of the subscription to follow comments, posts, articles, authors, webinars, news and updates about ABB products and services; (ii) to create your profile on ABB Digital Channels for example to create posts, make comments, follow posts and discussions and sign-up for newsletters etc; and (iii) to allow you making posts, comments, upload content, participate quizzes and publishing opinions on ABB Digital Channels;
  • to provide customer support and process, evaluate and respond to requests and inquiries; and
  • to register and organize webinars or other events that you may sign up for.

3.2 We will ask your consent for the activities described in this Notice when required by applicable law, for example when we process your data for carrying out analytics by the use of first- and third-party cookies; or

3.3 In some cases, we rely on our legitimate interests to process your personal data insofar as this is not overridden by your own privacy interests. Such interests may include:

  • Better understand users’ behavior, interest and preferences in relation to the ABB Digital Channels to further improve our offerings
  • Purposes of ensuring network and information security (for example to prevent malicious use such as hacking and denial of service attacks) through the access monitoring;
  • Offering a personalized service and communications;
  • Analytics and profiling for business intelligence;
  • In the course of creation of and publishing media, press releases and/or job adds, (i) to collect your image and your personal data in the course of an event to show impressions of an event or any other activities that you joined in; and (ii) to create brochures, news, media assets (such as images, videos), newsletters etc. that will be published on ABB’s internal and external Digital Channels.

We only collect your personal data that we need for the above purposes. For statistical purposes, improvement of our services and testing of our IT systems we use as much as reasonably possible anonymized data. This means that these data can no longer (in)directly identify you or single you out as an individual.

We offer certain digital channels where you can post information on the site which will then be available to other visitors of the site. Examples are discussion forums and comments on blogs. When you post, basic information identifying you as the poster will be made available to other visitors together with your posted information. This information includes your name or alias, and where relevant, may include other information such as your country or the name of the company or organization you work for. You have control over this data in your user profile and can control what will be shown in your posts.

We may also display statistical, reputational and other similar information related to your user account. Examples are the number of forum posts you have posted or a rating showing how useful other visitors have rated your posts. For details, please see the help pages for each service.

4. What happens if you do not provide us with the information we had asked you for or if you ask us to stop processing your information?

Where it concerns processing operations related to ABB Digital Channels (as described above), ABB will not be able to adequately establish, conduct or terminate a business relationship with you or your company and generally perform the purposes described above without certain personal data.

Although we cannot obligate you to share your personal data with us, please note that this then may have consequences which could affect the use of the platform in a negative manner, such as not being able to provide the requested service, take requested pre-contractual measures to enter into a contract with you or to establish and continue the business.

5. How long we keep your personal data?

At the same time, applicable data protection laws require that we do not keep personal data in an identifiable form for any longer than is necessary for the purpose for which the personal data is being processed. We, therefore, only keep your personal data for as long as necessary for the purposes described in this Notice. Through the setting of IT applications and policies we ensure that our keeping of your personal data is deleted when we no longer need it. After the necessary time, we will securely delete your personal data, unless we are required to keep it in order to meet legal or regulatory obligations, or to resolve potential disputes. Note, ABB will to the extent necessary delete posts, articles, press releases or destroy brochures, where your image was used; and will remove it from all databases to avoid further usage.

For more information regarding specific retention periods that apply to your personal data, please submit a request at

6. Parties we share your personal data with (in and outside the EU and EEA or outside the country where the ABB company that controls your data is located)

We only share your personal data with other ABB affiliates or third parties as necessary for the purposes described in this Notice. In certain services we offer, your group membership and user profile may be visible to other users in the same group and such user data is also visible to you.

Where we share your personal data with an affiliate or third party outside the country where the ABB company that controls your data is located, we always put adequate safeguards in place to protect your personal data. If you would like an overview of the safeguards, which are in place, please submit a request at

In particular, we only share your personal data to the following third parties for the following specific purposes and activities: (i) ABB affiliates and subsidiaries; (ii) our business partners, distributors and agents as applicable and required for the performance of our business; (iii) the service providers, such as IT services and independent agents working on our behalf as required and necessary for the function of the Digital Channels; (iv) potential and actual acquirers of our businesses or assets for the evaluation of the business or assets in question or executing the transformation/merger of the companies; and (v) other recipient that we are required by applicable law or legal process, to law enforcement or government authorities where required by applicable law or a legitimate request by government authorities, or a valid legal requirement.

7. Your data privacy rights

What are your rights? ABB respects your statutory rights under the applicable laws that You may have over your personal data as follows: (a) the right correct any error in your personal data or update it; (b) the right to access your personal data and receive a copy of your personal data that ABB hold, (c) the right to delete your personal data that ABB no longer have a lawful ground to use; (d) the right to port your personal data to a new data processor (if applicable); (e) the right to object to the processing of your personal data based on the legitimate interests grounds; (f) the right to suspend the use of your personal by ABB whilst a complaint or during your right to object or delete is being investigated, or (g) the right to withdraw consent, whenever ABB have asked for your consent for processing of your personal data.

You may make such request at In certain circumstances, ABB may need to restrict the above rights to safeguard the public interest (e.g. the prevention or detection of crime) and our interests (e.g. the maintenance of legal privilege).

8. Contact and further information

If you want to access your personal data, make use of any of your other rights mentioned above or if you have any questions or concerns about how ABB processes your personal data, please contact our Group Data Protection Officer at, or submit your complaint at

Should you not be satisfied with our response or believe we are processing your personal data against the law, you may also have the right to file a complaint with the Data Privacy Authority in your country of residence or work, or seek a remedy through the courts where you believe an infringement of data privacy laws may have taken place.

9. Cookies and tracking technologies

A cookie is a small piece of data stored on a user’s device by the web browser when visiting a website. Cookies may be used for various purposes and the purposes we use them for are described in the table below. In some cases cookies are used to share visitor data with service providers we work with.



Third party services data is shared with


Control electronic communication channels and traffic load, guard against information security threats and malicious use, authenticate logged in users, etc



Remember your settings and preferences across visits, personalize your experience based on the history of your visit, etc.


Embedded content

Third party social network sites that we embed content by using their cookies for purposes such as analytics. These cookies and the way they are used are not controlled by us but rather by the respective social networks that we embed content from.

Social Media Service Provider


Measure traffic and usage patterns of our website, test improvements, measure the efficiency of our advertising, etc. It should be noted that the data is collected in a way in which individuals cannot be identified.


Advertising and tracking

§ Your browsing behavior is shared with third party advertising providers and social networking sites. They may build a profile of your online activity and use it for purposes such as serving targeted advertising or showing you more relevant content on their sites.

§ Based on what you viewed on our website, related advertising can be displayed on other websites which are participating in the advertising networks of our advertising partners.

Google and Social Media Service Provider

How to manage cookies. You will find a link for changing your privacy settings in the footer of our website. You can choose which of the optional cookie types you allow us to send to your device. You can also use your browser settings or plug-ins to refuse cookies. However, some features or services on our sites may not function properly without cookies.

10. Updates to this Notice

This Notice may be updated from time to time as a result of required developments. In case of such updates, we will undertake necessary actions to inform you about them depending on the importance of changes done. If and where required by applicable laws we will also ask for your consent to any material Privacy Notice changes describing our up-to-date practices.

Please check the “date of publication” to see when this Privacy Notice was updated.

Date of publication: 6th of March 2024

Select region / language