ABB’s new Engineered for America campaign shines a spotlight on the company’s strengthened commitment to U.S. manufacturing and innovation. Engineered for America reflects ABB’s belief in investing where it matters—right here at home. The United States is ABB's largest market, generating approximately $10 billion in revenue in 2025—nearly 29 percent of the company's global total. From 2022 to 2024, the company invested approximately $500M in U.S. manufacturing and research and development to meet growing customer demand, delivering electrification and automation technologies engineered to outrun, leaner and cleaner.
Led by the $100 million investment in ABB’s flagship New Berlin, Wis. campus, Engineered for America highlights innovation, sustainability, community impact and employee empowerment at ABB sites across the country throughout 2026.
Manufacturing Excellence Meets Customer Innovation
"The New Berlin site is more than a manufacturing facility—it's a showcase of what's possible when innovation, sustainability, and customer-centric design come together under one roof,” said Tuomo Hoysniemi, President of Division Drive Products. “It integrates manufacturing, engineering, customer experience and service capabilities, creating a collaborative environment where ABB teams and customers work side-by-side to solve real-world challenges.”
“We have been highly successful in attracting, retaining and empowering our employees,” said said Tuomo Hoysniemi, President of Division Drive Products. “This facility exemplifies ABB’s growing reputation as an Employer of Choice in the region.”
The facility manufactures variable frequency drives (VFDs) and controls that provide precise motor control for industrial and commercial applications. These products support essential infrastructure—including data centers, hospitals, buildings, utilities and industrial operations—helping customers improve energy efficiency and operational performance.
New Berlin houses the Drives Service Workshop (DSW), where drives are serviced for repairs and/or preventive maintenance by ABB experts. Components are replaced with genuine ABB parts, and each drive is tested to ensure reliability and safety.
Local-for-Local Manufacturing Strategy
The New Berlin investment supports ABB's local-for-local strategy, including localization of production to meet Build America, Buy America (BABAA) requirements. The site has been operational since 1988 and produces the majority of ABB drives installed across North America.
Sustainability Leadership
The facility is designed as a Mission to Zero™ site, incorporating energy-efficient and low-emission technologies that demonstrate ABB's commitment to responsible operations. Sustainability features include: Rooftop solar panels, LED lighting and energy-efficient building design, & digital energy monitoring and management systems.
It serves as a showcase site, sharing sustainability learnings and best practices across ABB's global operations and with customers seeking to advance their own environmental goals.
Investing in People and Communities
New Berlin supports more than 700 high-skill, high-quality jobs, offering long-term careers in advanced manufacturing, engineering, sustainability, operations and customer support. ABB actively partners with local schools, technical colleges, universities and community organizations like Boys & Girls Club to build STEM pipelines, internships and workforce development programs.
Employees benefit from a collaborative, cross-divisional culture that encourages innovation, career mobility and continuous learning—fueling personal growth and driving business performance that makes ABB an employer of choice.
ABB has served U.S. customers for 100 years with innovative electrification and automation technologies that drive American infrastructure. With presence in all 50 states, ABB’s strong local footprint encompasses approximately 40 major manufacturing and distribution facilities, including 10 major R&D sites. The company's U.S. operations span three business areas—Electrification, Motion, and Automation—delivering comprehensive solutions that enable American businesses to thrive. For more information about ABB in the U.S. and the New Berlin campus, visit www.abb.com/us.
About ABB | ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable, so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and around 110,000 employees worldwide. www.abb.com
