The main focus of the Product Management Program is on the definition of product management as one of a company's most important success factors, and on the core accountabilities of the product manager. This program aim to achieve a common understanding of product management within the ABB organization.

This program is not only designed for actual or potential product managers within the ABB organization; it also addresses line managers and other ABB employees who are in close contact with product management, e.g. in development, sales, marketing, or business development.

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