The search for authenticity is primarily a reaction to mass production. It reflects the joy of discovery and importance of narrative for today’s consumers.
There are significant structural changes occurring at the retail stage of the value chain. Global consumers are challenging ‘Big Food’ and the hyper/supermarket model and moving towards eCommerce and convenience formats.
As well as this, consumers are demanding authentic alternatives alongside their convenience purchases. Put simply, consumers will buy products that feel true to the story they tell about themselves.
Adopting a robust logistics automation and robotics solution ensures manufacturers and food retail are equipped to handle customers’ ever-increasing delivery expectations.