ABB TechTalks: Hydrogen economy - the macro view


What needs to be in place for hydrogen to become a viable large-scale source of marine energy? Together with McKinsey, we will explore the macro view of hydrogen economy in its current state and assess how it will develop going forward. We will also take a closer look at the expected uptake of hydrogen as an energy source by the shipping industry, together with Hydrogen Europe.

Join the conversation with ABB Marine & PortsMcKinsey & CompanyHydrogen Europe and Ballard Power Systems to find out more.


  • Current status and expected pace of development of the hydrogen economy
  • What needs to be in place for hydrogen to assert its position as an important energy carrier
  • Hydrogen in the marine industry: fuel comparison, supply chains and differences of application for various vessel types
  • Q&A session



Bernd Heid - McKinsey & Company

Bernd Heid
Senior Partner, Cologne
McKinsey & Company

Bernd Heid is a Senior Partner with McKinsey & Company and is based in Cologne, Germany. Bernd joined the firm in 2000 and is the global leader of the McKinsey Hydrogen Service Line, where he has led numerous projects along the full hydrogen value chain. He leads McKinsey’s Future of Mobility collaboration with the World Economic Forum and the firm’s work on the collaboration with the Hydrogen Council, where he co-authored, among others, the “Hydrogen Scaling-up report” and the “Cost Roadmap”. In addition, he is a member of the Leadership group of McKinsey’s Global Automotive Sector and leads McKinsey’s commercial vehicle segment globally.

Bernd holds a Master’s degree in mechanical engineering from the RWTH Aachen and the Massachusetts Institute of Technology as well as a Master of Business Administration from Northwestern University, Kellogg School of Management.


Hydrogen Europe
Grzegorz Pawelec
Research, Innovation and Funding Manager
Hydrogen Europe

Grzegorz Pawelec joined Hydrogen Europe in May 2019, where he is developing the Intelligence Service, coordinates the Funding and Financing Working Group with focus on future IPPP on hydrogen under the Horizon Europe framework and the ETS Innovation Fund. Grzegorz is also involved in the Maritime Working Group, which focuses on hydrogen’s role in the decarbonisation of shipping.

Before joining Hydrogen Europe Grzegorz has, for 15 years, been a professional business consultant, specializing in heat and power generation, renewable energy and alternative fuels like LNG and hydrogen. He holds a MSc Economics and Finance from Gdansk University of Technology.


ABB_LogoJostein Bogen
Global Product Manager Energy Storage & Fuel Cells
ABB Marine & Ports

Jostein Bogen is Vice President, Global Product Manager Energy Storage & Fuel Cells with ABB Marine, based in Oslo. His background includes 25 years of diverse experience in the Maritime industries in Ship Automation, Navigation and Propulsion, of which the last 20 years have been in ABB. He has held various positions in ABB, including Business development, R&D, Sales & Project Management within ABB Marine & Ports. 

Nina Caroline Hjorth


Nina Hjort
Director, Strategy & Market development
Ballard Power Systems

Hjorth is highly dedicated and focused on commercializing Ballard’s world class fuel cell technology in Europe and contributing to a sustainable planet. She has many years of experience in bringing clean technology products & solutions to the markets at international level. She joined Ballard’s Business Development team in Europe in 2012 focusing on developing and coordinating international R&D & demonstration partnerships & projects. Prior to joining Ballard, Hjorth worked for Falck A/S in Denmark where she worked closely with large bus & truck fleet operators on implementing eco-drive and telematics solutions throughout Scandinavia. She holds a degree in International Business Communication & Marketing from Aalborg University (Denmark) and an Executive Master’s in Business Administration from ESADE Business and Law School (Spain).


Thursday, Oct. 8, 2020
12 PM (GMT)


1 hour




Free of charge

  • Vessel Owners/Vessel Operators

  • Integration, Installation partners

  • Government and regional stakeholders

  • Classification societies

  • Ship designers 

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