From the very beginning of my career as a technology trainer in Brazil, I’ve been a strong believer in agile partnerships. I’ve discovered this kind of approach brings a new solution to market much faster. The key to fruitful learning has always been listen, test, adapt.
At ABB, our digitalization initiatives are run like lean technology start-ups, with quick execution designed to yield the maximum return on investment. This enables the customer to reimagine their business and helps with the seamless transition to digital operating models.
My job is to ensure that development isn’t conducted inside-out, with products prioritized over people. I facilitate an ongoing conversation via collaborative workshops to develop a transformation strategy that explores and addresses an enterprise’s specific needs.
Nobody wants to waste time and money installing 50 impressive new features that the user never touches. On the contrary, when we are highly selective and just focus on the features that bring most value to the user, the returns can often be enough to fund the next phase of development.
However, it would be a mistake to think co-creation only involves doing what the customer has asked us to do. It’s important for us to bring our own vision and expertise to the party, so we can add as much value as possible to the end solution.