From its inception in 2010, the FridgeWize mission has been driven by a deep awareness of the environmental toll of heating, cooling and refrigeration systems. Founder Ryan Grobler recognized a critical gap in the retrofit market - while OEMs were integrating efficient motors into new systems, existing infrastructure remained outdated and inefficient. This realization led to the development of high-efficiency retrofit solutions, starting with a single walk-in cooler and evolving into a comprehensive suite of technologies that now power more than 50,000 installations worldwide.
FridgeWize’s offerings include smart motor packages, custom harnesses and control systems that enable variable speed control - delivering precise airflow and significant energy savings. The company’s solutions are brand agnostic, allowing seamless integration across diverse equipment types. From the proprietary carbon fiber “Q Blade” to its full-service approach to energy audits and rebate support, FridgeWize’s integrated solutions set it apart as a true innovator.
What draws clients to FridgeWize is not just the promise of savings, but the proof. Every retrofit includes verified data on efficiency, power consumption, energy and cost savings. FridgeWize emphasizes transparency and data-driven insights, enabling clients to track these metrics in real time, and the turnkey models simplify adoption, making advanced energy efficiency accessible and actionable. Data from retrofit case studies shows a delivery of as much as 80 percent energy savings in certain installations.
The partnership between FridgeWize and ABB has been a driving force behind the company’s success. By collaborating to develop custom motor packages, including the first 56-frame motor for the U.S. market, FridgeWize has been able to scale its impact. ABB’s EC Titanium integrated motor drives and SP4 motor range have become core components of FridgeWize’s retrofit solutions, offering unmatched reliability and efficiency.
“FridgeWize plays a critical role in providing the technical expertise to deliver a complete retrofit package to end users,” said John Grant, District Manager, ABB. “ABB motors, combined with FridgeWize’s essential components, full energy audit and the highest level of customer service, help customers save energy, lower costs and reduce environmental impact.”
Like many innovators, FridgeWize has faced its share of hurdles - chief among them, market resistance to new technologies, as technicians and contractors are often hesitant to adopt unfamiliar systems. FridgeWize addresses this challenge through education, demonstrating the tangible benefits of its solutions and building trust through performance.
The company’s efforts have not gone unnoticed. FridgeWize has earned accolades such as the RAC Cooling Industry Innovation of the Year Award and Environmental Leader’s Top Product of the Year, and was a finalist at the Platts Global Energy Awards.
The future is bright for FridgeWize. With millions of motors still in need of upgrading, the company is poised to lead the next wave of energy transformation. With the goal of bridging the awareness gap and accelerating the adoption of retrofit technologies across commercial sectors, FridgeWize is positioned to lead the way for the future of HVACR technologies.
It's not about numbers on a balance sheet. FridgeWize is shaping a future where businesses succeed, people thrive and the planet flourishes. 
The impact of energy consumption is undeniable. By championing energy efficiency, FridgeWize addresses this urgency head-on, working to mitigate climate change, conserve resources and secure a better future for generations to come. 
It's not just about cutting costs or reducing consumption. The FridgeWize goal is to create a more sustainable, prosperous and resilient future. 
Choosing Fridgewize means committing to responsible practices, environmental stewardship and the well-being of business organizations and the community. 
FridgeWize is passionate about innovation and continuous improvement, with a customer-focused team of experts at the forefront of energy technologies, trends and best practices.
At its core, FridgeWize is driven by a sense of responsibility - to the planet, to future generations and to the businesses they serve. “The future of our children is at stake,” says Grobler. “That reality fuels our mission to take meaningful action now.”
But the movement towards a more energy-efficient future for the industry isn’t just one person’s responsibility. Grobler give this advice to business leaders who strive to blend success with a lasting commitment to more sustainable operations:
“Lead with passion and stay true to what you believe in. Strive each day to improve yourself and your company, because even small changes can create meaningful impact. Surround yourself with experts, listen actively and remain open to the insights and experiences of others, sometimes, their knowledge is invaluable. Stay positive, embrace innovation and let it be the force that sets you apart from the rest.”
