Our collaborative approach, which starts with offering initial workshops to assess the needs, capabilities and market of each distributor and extends right through to implementation and assessment, allows ABB to grow its online presence at the same time as supporting our e-commerce partners to grow theirs.

From large global distributors to smaller regional operators, the DOA Program can be tailored to suit any size and complexity of organization, ensuring each distributor finds the best route to maximize digital sales. Partners that are willing to embrace this mutually beneficial process are taking an important step towards achieving their digital transformation.

Working on Data and Content enhancement is our priority, in providing optimized content to our distributor’s partners webshops according to product assortment sold by our Distributors in their respective country.

We assist with creating enriched content based on relevant keywords that appear on the product page in the distributor’s online store. Detailed and consistent product descriptions can be used across various digital platforms, improve SEO, help boost brand credibility, build trust with customers and increase awareness of the product and brand on the market.

The framework also offers dedicated digital marketing plans and packages or access to ABB eFinder – an inventory locator system designed specifically to easily help customers find out where to buy ABB Electrification products from authorized distributors in their region.

We combined skills and expertise from across our global talent pool, including data and content, product management, digital marketing, analytics and more, to package together a suite of enablers that support our customers in generating tangible returns and results.

Throughout the activation of the program, ABB teams stay in regular contact with distributors and track initiatives' performance using dashboards, so that targets and actions can be tweaked and adjustments made if necessary.