Digital Enabled Sales

Digital Sales and E-commerce for ABB Channel Partners

The future of business is digital—and visibility drives growth. ABB’s Online Acceleration Program helps our channel partners, including distributors, build a powerful online presence with the tools, training, and support needed to succeed.

Whether you're beginning or expanding your digital efforts, we help distributors improve online visibility, strengthen customer trust, and drive digital sales growth.

Start with the ABB Online Acceleration Program

This program is the foundation of ABB’s digital support for channel partners. It helps all our distributors —from global groups to independent distributors and consortia members— build and strengthen their digital sales strategy and e-commerce capabilities.

Accelerate Your Digital Growth with ABB

We work side-by-side with our channel partners, from hands-on workshops to full rollout, to help you grow your online visibility and digital sales. Whether you're a global distributor or a local expert, the program adapts to your needs and helps unlock new growth opportunities.

By improving product content, product data and keywords, ABB distributors can increase product visibility in search engines and e-commerce platforms.

Our channel partners also gain access to targeted digital marketing guidance and ABB eFinder, a platform that helps customers easily find ABB products and local distributors.

Expert Support, Certified Product Data, Measurable Results

Growing your online business takes more than a product catalog. We bring together specialists in data, content, marketing and analytics, to give you the tools, content and insights needed to convert browsers into buyers.

We embed product configurators directly into distributor webshops, so customers can select exactly the right product — without leaving your platform.

Our data-driven content dashboards identify which product attributes drive the highest conversion rates online, so you can focus your data efforts where they deliver the most value.

All product content is structured to the ETIM (European Technical Information Model) industry standard, ensuring seamless integration with your systems and your customers' procurement tools.

Throughout the program, we track performance, share actionable insights and refine strategies together — so your online business keeps moving forward.

ABB eFinder

ABB eFinder helps distributors share real-time stock information and enriched product data, improving product visibility and helping customers quickly locate ABB products.

Creating a winning omni-channel go-to-market strategy

Luca Zanella explores how the ABB Distributors Online Acceleration Program can help.

5 Strategies to Strengthen Your Impact

Discover how distributors can lead with digital excellence, sharpen sales and marketing, and offer value-added services that customers truly appreciate.

Become an ABB Online Partner

Once you’ve completed the ABB Online Acceleration Program and meet key criteria, you can apply for the ABB Online Partner authorization, a recognition of digital excellence

Why it matters:

Visibility: Higher ranking in ABB’s search engine and eFinder stock sharing

Credibility: Use the ABB Online Partner label to build trust with customers

Priority Access: Early access to new digital tools, application solutions, and ecosystem integrations

Certified Expertise: Recognition from ABB and improved opportunities for collaboration and commercial growth.

What Our Partners Say

“ABB eFinder has contributed to a double-digit percentage growth in new sales.” Marcin Lasoń, Commercial Director at ETAK

“No matter what stage they [Imelco Members] are at in their digital development, they are seeing benefits from the program. As the program continues to develop, we are excited to see our members’ engagement and online sales figures grow even more.” Elena Bruns, Managing Director at IMELCO

“ABB eFinder traffic ranks highly among referral sources. A key benefit is that users directed to our site from the ABB eFinder app can complete their purchases quickly as they trust the brand's website referral.” Local distributor in Turkey