Distribution Channel


Partnerships are crucial for lasting success. That’s why we invest in distributors like you so that we can serve our mutual customers, together.

We provide you with all the technological expertise, support and innovation you need to succeed.

We make things easier for you by tailoring our services to the demands of your market.

Here’s how:


  • First in innovation: We shape future trends providing the solutions that transform new ideas into real values
  • Customize training paths: We sell what we know
  • Implement valuable programs and incentive schemes: Celebrate success, recognize distributors' contributions
  • Enable digital interaction from search to transaction along all digital touchpoints


  • First in digital: We create connected products and solutions and support distributors’ digital transformation and eCommerce enabled sales development
  • Maximize the portfolio: We ensure you have the knowledge and access you need
  • Collaborate and empower: We embrace you as part of the wider ABB team to give you the support you need
  • Act as one ABB: Combination of offering, customer access management and pull-through opportunities


  • First for our partners: We sell the way customers want to buy
  • Make business seamless: Clear complementary segment and industry-based value propositions
  • Leverage our full portfolio: Product bundling, distributor's services offering
  • Provide best in class digital support: Master Data Management - Product Information Management - Digital Asset Management








ABB Electrification Course Finder can help you build knowledge and real skills to support your customers. With learning structured by customer need and +1000 short courses, it’s easy-to-use, relevant and practical.



By applying global scale with local expertise, ABB shape and support global trends, deliver excellence for customers and partners and power a sustainable future for society.



Message from Morten Wierod, ABB Electrification President

Electrifying the world in a safe, smart and sustainable way.

ESG positioning plans, circularity and sustainability impact

The importance of embedding circularity & sustainability across the value chain.

Creating a winning omni-channel go-to-market strategy

Luca Zanella explores how the ABB Distributors Online Acceleration Program can help.

ABB eFinder

ABB eFinder is designed as an easy-to-use ‘where to buy’ online search feature, which allows you to search for the products you need and locate all the distributors carrying that stock.





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