Global site - English

ABB's website uses cookies. By staying here you are agreeing to our use of cookies. Learn more

Distribution Channel


Partnerships are crucial for lasting success. That’s why we invest in distributors like you so that we can serve our mutual customers, together.

We provide you with all the technological expertise, support and innovation you need to succeed.

We make things easier for you by tailoring our services to the demands of your market.

Here’s how:


  • First in innovation: We shape future trends providing the solutions that transform new ideas into real values
  • Customize training paths: We sell what we know
  • Implement valuable programs and incentive schemes: Celebrate success, recognize distributors' contributions
  • Enable digital interaction from search to transaction along all digital touchpoints


  • First in digital: We create connected products and solutions and support distributors’ digital transformation and eCommerce enabled sales development
  • Maximize the portfolio: We ensure you have the knowledge and access you need
  • Collaborate and empower: We embrace you as part of the wider ABB team to give you the support you need
  • Act as one ABB: Combination of offering, customer access management and pull-through opportunities


  • First for our partners: We sell the way customers want to buy
  • Make business seamless: Clear complementary segment and industry-based value propositions
  • Leverage our full portfolio: Product bundling, distributor's services offering
  • Provide best in class digital support: Master Data Management - Product Information Management - Digital Asset Management









ABB Electrification Course Finder can help you build knowledge and real skills to support your customers. With learning structured by customer need and +1000 short courses, it’s easy-to-use, relevant and practical.


The Power of Together

At ABB Electrification, we believe that when innovation and collaboration come together, progress really happens.




Voltimum banner

Message from Mike Mustapha, Division President for Smart Buildings, and Vincent Hurel, Global Head of Distribution Channels

As we continue to operate in challenging times, we would like to thank you for you support as we work together to serve our joint customers in the best way possible.

Message from Tarak Mehta, President of Motion

Hear from our President of Motion Business Area, Tarak Mehta, on the valuable role which you, our distributors play for our business and the commitments which we have made to ensuring continuity in the way in which we partner with you now and in the future.



Digital Tools

Support & Downloads

More from Electrification

  • Contact us

    Submit your inquiry and we will contact you

    Contact us