Global site - English

Distribution Channel


Partnerships are crucial for lasting success. That’s why we invest in distributors like you so that we can serve our mutual customers, together.

We provide you with all the technological expertise, support and innovation you need to succeed.

We make things easier for you by tailoring our services to the demands of your market.

Here’s how:


  • First in innovation: We shape future trends providing the solutions that transform new ideas into real values
  • Customize training paths: We sell what we know
  • Implement valuable programs and incentive schemes: Celebrate success, recognize distributors' contributions
  • Enable digital interaction from search to transaction along all digital touchpoints


  • First in digital: We create connected products and solutions and support distributors’ digital transformation and eCommerce enabled sales development
  • Maximize the portfolio: We ensure you have the knowledge and access you need
  • Collaborate and empower: We embrace you as part of the wider ABB team to give you the support you need
  • Act as one ABB: Combination of offering, customer access management and pull-through opportunities


  • First for our partners: We sell the way customers want to buy
  • Make business seamless: Clear complementary segment and industry-based value propositions
  • Leverage our full portfolio: Product bundling, distributor's services offering
  • Provide best in class digital support: Master Data Management - Product Information Management - Digital Asset Management








ABB Electrification Course Finder can help you build knowledge and real skills to support your customers. With learning structured by customer need and +1000 short courses, it’s easy-to-use, relevant and practical.


The Power of Together

At ABB Electrification, we believe that when innovation and collaboration come together, progress really happens.




Voltimum banner

Message from Morten Wierod, ABB Electrification President

We are dedicated to your ongoing success, now and in the future, and will continue to invest in industry-leading technology, innovation and R&D, digital solutions and further programs, to ensure we maintain models that are not just right for now, but fit for the future trends and requirements of customers.

ESG positioning plans, circularity and sustainability impact

The importance of embedding circularity & sustainability across the value chain.



Digital Tools

Support & Downloads

More from Electrification

  • Contact us

    Submit your inquiry and we will contact you

    Contact us