Distribution Channel

Training for distributors
Interactive landscapes
ABB CASE STUDY ENGINE

 

Partnerships are crucial for lasting success. That’s why we invest in distributors like you so that we can serve our mutual customers, together.

We provide you with all the technological expertise, support and innovation you need to succeed.

We make things easier for you by tailoring our services to the demands of your market.

Here’s how:

Support


  • First in innovation: We shape future trends providing the solutions that transform new ideas into real values
  • Customize training paths: We sell what we know
  • Implement valuable programs and incentive schemes: Celebrate success, recognize distributors' contributions
  • Enable digital interaction from search to transaction along all digital touchpoints

Sales


  • First in digital: We create connected products and solutions and support distributors’ digital transformation and eCommerce enabled sales development
  • Maximize the portfolio: We ensure you have the knowledge and access you need
  • Collaborate and empower: We embrace you as part of the wider ABB team to give you the support you need
  • Act as one ABB: Combination of offering, customer access management and pull-through opportunities

Service


  • First for our partners: We sell the way customers want to buy
  • Make business seamless: Clear complementary segment and industry-based value propositions
  • Leverage our full portfolio: Product bundling, distributor's services offering
  • Provide best in class digital support: Master Data Management - Product Information Management - Digital Asset Management
     


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550

MODULES    
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32

LEARNING PATHS
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20

LANGUAGES


ABB Electrification Course Finder can help you build knowledge and real skills to support your customers. With learning structured by customer need and +1000 short courses, it’s easy-to-use, relevant and practical.

BROWSE CATALOGUE

 

By applying global scale with local expertise, ABB shape and support global trends, deliver excellence for customers and partners and power a sustainable future for society.

 

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Digital Enabled Sales

Within our eCommerce strategy we created the Distributors Online Acceleration Program to grow our online sales through the support of our distributors.

 

Message from Morten Wierod, ABB Electrification President

Electrifying the world in a safe, smart and sustainable way.

ESG positioning plans, circularity and sustainability impact

The importance of embedding circularity & sustainability across the value chain.

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Highlights

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We hold your Second Edition of Distribution Partner Space Event - Please watch the replay now if you missed it.
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United Electrical Supply becomes an ABB Value Provider and takes leadership in sustainable building solutions in the Philippines

Sonepar launches ABB brand section on their website for seamless customers experience

Optimus Solutions first partner joining ABB Value Providers for KNX and HVAC Building Automation

The digital transformation among distributors has stood out as a key topic in ABB's recent presentations

Missed it? Distribution Partner Space Event is available on replay now

ABB Value Providers strengthen ELSE’s base in Central Mexico

New web shop provides Rexel’s French customers with a convenient buying experience for ABB products

ABB Electrification Channel Partner Event focuses on the future in Latin America

ABB supporting distributors in boosting online and offline sales in Turkey

New ABB Value Providers authorized in the Monitoring & Diagnostic domain of expertise

IMELCO DIGILAB prepares associated distributors for an omnichannel future

New ABB Value Providers authorized in the Energy Management domain of expertise

Maximizing distributors’ digital sales: ABB Distributor Online Acceleration Program activation in Poland

Supporting distributors’ digital transformation

New ABB Value Providers authorized in E-mobility expertise


Sustainability and powering the energy transition the focus at ABB Electrification Channel Partner event in Copenhagen

Watch the replay of Distribution Partner Space Event 2/2023

Combining innovation and collaboration to accelerate the energy transition

New ABB Value Provider authorized in the Safety Partner domain of expertise

Partnerships accelerate growth opportunities in Asia Pacific for ABB Electrification

Learning paths replace product training for ABB channel partners

Watch our Distribution Partner Space Event I May 2023

Growth through partnership and collaboration at annual ABB Channel Partner event in Dubai

New ABB Value Provider authorized in the Power Distribution domain of expertise

Omnichannel selling and distributors’ role in the customer journey

Grid Solutions and Partnership Approach Showcased at DISTRIBUTECH 2023

New ABB Value Provider authorized in the Substation Automation domain of expertise

Driving distributor partnerships forward at the Mexico City Formula E

2023 - a year for optimism amid uncertainty

Stronger together: An evening of partnership building with distributors and panel builders

Energy efficiency is the best way for industry to cut costs and reduce emissions right now

ABB Value Provider Program expands with new Channel Partners across Italy

A streamlined way to find and purchase ABB Electrification products

The Power of Together – why it matters

The sixth annual ABB Experience event deepens collaboration with distributors

Enjoy the first Episode of our Distribution Partner Space!

Rexel Expo in France

New Application Packages for Food and Beverage

Connecting With Our Valued Partners

E-mobility partnership drives transition to a zero-emission reality for transportation

Collaboration key to ABB supplier award

ABB and Ahlsell work together for a more sustainable society

ABB's channel partner provides an emergency lighting solution for a prolific highschool in New Zealand

ABB publishes Sustainability Report 2021

New e-business platform for protection devices: ABB Relays-Online

Enel gives world’s oldest geothermal energy plant a new lease of life
11/30/2021

Balancing the needs of society, the environment and the economy
06/23/2021

Building Information Modelling Leads to Further Collaborations between ABB and Sonepar
06/22/2021

ABB charges the Port of Helsingborg’s sustainability goals
03/29/2021

ABB and Amazon Web Services steer fleets to an all-electric future
2021/02/11

Millions of searches on ABB’s new e-Finder

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