FOR ABB DISTRIBUTORS
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Branding > Campaigns > Content > Loyalty > Partnership Programs >
Reach a wider audience through the strength of the ABB brand and connect with prospects actively seeking an authorized ABB partner.
Access expert guidance, technical training, and dedicated ABB distributor support whenever you need it.
Benefit from localized campaigns and digital programs developed specifically to connect you with qualified prospects.
Leverage ready-to-use partner marketing support and assets to streamline your workflow.
Up to
Year over year POS conversion from Point of Sales branding activation.
Year over year qualified leads through campaigns.
ROI for 1$ invested.
Best Customer Retention Strategy 2025 at the Loyalty & Engagement Awards.
LEED certification and USGBC membership position your solutions for sustainable construction.
Through third-party verified lifecycle transparency from the ABB EcoSolutions™ Program, you can deliver energy-efficient, responsibly sourced, and highly recyclable solutions.
Use our branding resources across all touchpoints to strengthen your presence and showcase our collaboration. We equip distributors with a complete set of assets designed to boost visibility, build trust, and win more tenders.
Activate your Point of Sales with a dedicated guide built to boost in-store visibility and conversion. A dedicated subpage is coming soon.
The ABB Brand Portal offers easy access to guidelines, ready-to-use marketing materials, and digital assets, helping you present the ABB brand consistently and professionally.
From POS displays and banners to shelf talkers, make it simple to capture customer attention and enhance the shopping experience.
Clear instructions on the proper use of the ABB logo ensure your marketing reflects ABB's identity across signage, online platforms, print materials, and events.
With the ABB Retail System, you can tailor store layouts to engage customers effectively.
Value Providers branding guidelines help premium partners showcase ABB's identity alongside their own.
Explore how our marketing programs can help you connect with customers, unlock new opportunities, and accelerate your market reach.
Helping customers adopt building electrification solutions that lower consumption, reduce emissions, and optimize performance while boosting long-term value.
Learn more >
Strengthening your influence with real estate developers, architecture and interior design studios, and engineering consulting firms.
Expanding visibility in the hospitality sector by offering targeted solutions that generate opportunities and increase project success rates.
Generating new leads and opportunities by showcasing ABB's Building Information Modelling expertise, tools, and sustainability-focused solutions.
Expanding presence in the data center segment through targeted campaigns and customer events, enhancing efficiency, safety, and digital control across power management systems.
Accelerating growth in the renewable energy market by partnering with key players in solar, wind, energy storage, and hydrogen.
Helping customers capture e-mobility opportunities with EV charging infrastructure solutions, from grid to charger, to meet the needs of all stakeholders.
Offering solutions that solve railway operator challenges, strengthen your presence in control, signaling, and stations, and reinforce your position as a trusted partner.
Driving growth in the Food & Beverage sector by promoting ABB products and their value-added impact across the entire ecosystem.
ABB’s next-generation low-voltage air circuit breaker, engineered to support secure, resilient, and future-ready power infrastructure.
We’ve reengineered some of industry's most crucial components, to help make progress across the board.
ABB's unified intelligence layer for integrated building and portfolio management. It transforms buildings into connected, efficient, sustainable, and comfortable environments.
Enhanced ABB presence at your points of sale strengthens customer confidence.
Dedicated support for OT Plus and SACE Emax 3 launches accelerates adoption.
Sell-out campaigns and loyalty programs drive qualified leads to your door.
Expanded course offerings build deeper technical expertise across your team.
Light+Building 2026 and NECA Show connect you with peers and ABB leaders.
At ABB, we believe the best partnerships are built on shared expertise. That is why we invest in tools that help you strengthen your technical know-how, enhance customer support, and stay competitive.
ABB Electrification CourseFinder gives you access to a comprehensive catalogue of over 1,000 technical courses and learning paths tailored to your business needs. Organized by product portfolio and expertise area, it helps you and your team build practical skills to better support your customers, with intuitive search and filtering tools to find exactly what you need.
To access selected programs, log in to ABB MyLearning, the platform where you can explore tutorials, guides, and FAQs that make onboarding simple across any device.
For quick insights and hands-on tips, the ABB Learning YouTube Channel offers multilingual videos that show how to make the most of ABB electrical solutions, perfect for both you and your customers.
We value your commitment and believe in succeeding together. Use this space to access loyalty rewards that maximize your profitability.
Driving conversions through tailored promotions and loyalty programs for retailers and installers.
Visit ABB production and distribution facilities on-site or virtually to explore advanced technologies and discover how we make our legacy products.
Connect with ABB experts, explore innovation and mega trends, and foster collaboration at our major international events, such as Light and Building, Elecrama, NECA and many more.
Join our biannual online events to stay updated on ABB products, strengthen partnerships, and secure a competitive edge.
Tailored to elevate your business capabilities, digital maturity, and market presence. The ABB partner program provides the structural framework and expert backing you need to scale your operations.
Our premium partnership program equips top-tier ABB channel partners with the tools, expertise, and support to drive conversions and succeed.
With our Digital-Enabled Sales Strategy and the Distributors Online Acceleration Program, increase visibility and maximize your business opportunities online.
Upgrading the customer journey with new marketing packages, partnerships, training, and events.
PartnerHub is ABB Electrification's centralized digital portal, designed to give partners streamlined access to the tools, services, and content they need: all in one place.
ABB Easy Order is your one-stop digital platform for browsing, configuring, and ordering products, offering 24/7 self-serve order management to streamline efficiency and control.
The ABB Channel Partners "Where to buy" webpage showcases top-tier Value Providers so customers can easily find an ABB distributor near you.
ABB eFinder lets customers search by product ID and location, speeding up their buying process and improving their experience.
A unified subscriber portal where to discover, subscribe, manage, and scale across ABB's ecosystem of Software as a Service.
BIM & BIMagic Designer helps you provide advanced building information modelling solutions while driving efficiency and sustainability.
Use our Smart Societies landscape to easily demonstrate ABB solutions at your Point of Sales, fairs or events, engaging customers with interactive experiences.
Use applications finder and configurator to ensure the correct product configuration, making it easy to configure and order low-voltage solutions efficiently.
The ABB Product Line Card helps you quickly identify products for any segment or application, with clear benefits, direct links, and configurators for a personalized, efficient experience.
With E-Configure Devices, provide customers with the right ABB products according to factory rules, streamlining the configuration and ordering of low-voltage solutions.
Discover the wide portfolio of ABB Electrification Smart Tools and Software and find the ones you need to enhance your business performance, from easy ordering to solutions design.
Connect with an ABB partner near you. Get tailored strategies, expert insights, and continuous support to drive your success.
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