From within the ABB Analytics team, we have observed that our customers experience a similar mix of healthy tensions within their organizations. The dynamics between central instrumentation engineers, a plant construction project execution team, an operations team, and the procurement function can be fascinating. For one party the ease of operation, reliability and long-term availability of spare parts for a gas analyzer may be the priorities. Others may focus more on the innovative aspects and technical specifications of the instrumentation. Some will be looking for speedy delivery at a good price and other stakeholders might be focused on the terms and conditions of trade or ease of doing business with a global supplier.