We are Generation Paper

To outrun, outperform and outvalue. This is what we help our pulp and paper customers achieve through being tightly connected to their world for over 100 years. 

At ABB, our global network of experts forge enduring partnerships with customers, bringing their pioneering attitude, innovation and decades of knowledge to empower lasting value and a sustainable future. Together, we are Generation Paper. 

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People who help pulp and paper outrun

The world of pulp and paper has never been more innovative. As the world shifts from single-use plastics to renewable fiber-based materials, and new technology unlocks ways to decarbonize operations, it’s not only solutions that mills need to help them outrun, but also long-term support.

From R&D engineers to service experts, sustainability consultants to a global network of specialists – at ABB, it’s our people who are at the heart of pulp and paper. Their proven commitment, pioneering innovation and trusted expertise ensures mills have the service and control they need to achieve their performance goals every day.

Meet just some of the faces making it happen.
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Pioneers

With innovation in their DNA, our R&D engineers develop technologies to help mills better analyze the properties of paper, to enable clearer insights and maximum control.

Michael O’Hora, R&D Principal Engineer, talks about how he enables customers to do their best work.

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Experience

We are committed to giving our pulp and paper customers the best service and experience possible. Through long-term dedication and care, our people are trusted to help them succeed.

Pamela Murphy, European Operations Manager, tells us how close customer relationships solve challenges faster.

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Service

Throughout the paperchain, ABB’s local, global and remote network of service engineers are remotely monitoring and analyzing processes to help mills maximize performance and stay ahead of downtime.

Kevin Starr, Service Lead for Digital Transformation and Business Development, explores what it takes to become a trusted advisor.

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Sustainable future

Reducing waste, optimizing use of raw materials, innovating with alternative fibers. At ABB, our people are at the forefront of the latest solutions for reducing carbon and be more energy efficient.

Nick Woon, Business Driver, talks about how we’re helping pulp and paper customers become more sustainable.

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Innovating for tomorrow

Discover how the pulp and paper industry is innovating to make real progress in sustainability across the value chain.

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Real Progress in decarbonization

Explore practical steps pulp and paper companies can take to advance their journey to net zero.

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Case studies

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