Beyond serving the market directly, ABB continuously develops a network of value adding channel partners that enhance ABB’s market reach and proximity. At the same time, it enables each customer to select the most suitable path to access ABB’s offering.
ABB works in close co-operation with a variety of channel partner types, such as Distributors, System Integrators and Service Providers, with variable emphasis on product availability, support, engineering, integration and service capabilities. Customers can then pick the most suitable channel partner to deal with their specific needs.
ABB’s carefully selected channel partners are regularly trained, fully supported as well as periodically assessed on the ABB offering they specialize on, to ensure the customer expectations are fulfilled.
ABB’s channel partner network includes several levels of partnership with matching requirements. At the top are the ABB Value Providers, ABB’s most intimate channel partners, authorized to the highest level and with a proven track record. These partners bear the ABB Value Provider label.